Immersive Media-Based Tourism Emerging Challenge of VR Addiction Among Generation Z
The virtual reality (VR) applications in entertainment and tourism industry have become growingly intense among generation Z. Interestingly, some pilot research on tourism studied concluded the positive impact of its flow experience on adoption of VR tourism, which is also driving the risk of immers...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-07-01
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| Series: | Frontiers in Public Health |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpubh.2022.833658/full |
| _version_ | 1818513113767477248 |
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| author | Saba Saneinia Saba Saneinia Rongting Zhou Rongting Zhou Ali Gholizadeh Fahad Asmi Fahad Asmi |
| author_facet | Saba Saneinia Saba Saneinia Rongting Zhou Rongting Zhou Ali Gholizadeh Fahad Asmi Fahad Asmi |
| author_sort | Saba Saneinia |
| collection | DOAJ |
| description | The virtual reality (VR) applications in entertainment and tourism industry have become growingly intense among generation Z. Interestingly, some pilot research on tourism studied concluded the positive impact of its flow experience on adoption of VR tourism, which is also driving the risk of immersive addictive. In the context of tourism and information and communication technology (ICT)-based innovation, there is a lack of immersive addictive behavior (IAB)-related literature. In addition, during the currently ongoing pandemic crisis, VR technology has gained particular importance in the tourism industry among generation Z. The present venture underlines the mechanism of IAB, investigates the VR addiction while underlining the cognitive abilities of individuals. This study applies empirical framework of cognitive–behavioral model. Results demonstrate that in the case of VR tourism, the immersive experience (presence and flow) determines the addictive behavior. Furthermore, VR imagery (VI), psychological curiosity (PC), and VR convenience (VRC) have significant influence on the VR presence and immersive flow. Moreover, the practical and theoretical implications have been discussed in the current research to prevent IAB. |
| first_indexed | 2024-12-10T23:56:30Z |
| format | Article |
| id | doaj.art-cbb11eaeacc3409cb46b573477aeeee7 |
| institution | Directory Open Access Journal |
| issn | 2296-2565 |
| language | English |
| last_indexed | 2024-12-10T23:56:30Z |
| publishDate | 2022-07-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Public Health |
| spelling | doaj.art-cbb11eaeacc3409cb46b573477aeeee72022-12-22T01:28:35ZengFrontiers Media S.A.Frontiers in Public Health2296-25652022-07-011010.3389/fpubh.2022.833658833658Immersive Media-Based Tourism Emerging Challenge of VR Addiction Among Generation ZSaba Saneinia0Saba Saneinia1Rongting Zhou2Rongting Zhou3Ali Gholizadeh4Fahad Asmi5Fahad Asmi6School of Public Affairs, University of Science and Technology of China, Hefei, ChinaKey Laboratory of Immersive Media Technology (Anhui Xinhua Media Co, Ltd.), Ministry of Culture and Tourism, Hefei, ChinaKey Laboratory of Immersive Media Technology (Anhui Xinhua Media Co, Ltd.), Ministry of Culture and Tourism, Hefei, ChinaSchool of Humanities and Social Science, University of Science and Technology of China, Hefei, ChinaSharif University of Technology, Tehran, IranKey Laboratory of Immersive Media Technology (Anhui Xinhua Media Co, Ltd.), Ministry of Culture and Tourism, Hefei, ChinaDepartment of Communication of Science and Technology, University of Science and Technology of China, Hefei, ChinaThe virtual reality (VR) applications in entertainment and tourism industry have become growingly intense among generation Z. Interestingly, some pilot research on tourism studied concluded the positive impact of its flow experience on adoption of VR tourism, which is also driving the risk of immersive addictive. In the context of tourism and information and communication technology (ICT)-based innovation, there is a lack of immersive addictive behavior (IAB)-related literature. In addition, during the currently ongoing pandemic crisis, VR technology has gained particular importance in the tourism industry among generation Z. The present venture underlines the mechanism of IAB, investigates the VR addiction while underlining the cognitive abilities of individuals. This study applies empirical framework of cognitive–behavioral model. Results demonstrate that in the case of VR tourism, the immersive experience (presence and flow) determines the addictive behavior. Furthermore, VR imagery (VI), psychological curiosity (PC), and VR convenience (VRC) have significant influence on the VR presence and immersive flow. Moreover, the practical and theoretical implications have been discussed in the current research to prevent IAB.https://www.frontiersin.org/articles/10.3389/fpubh.2022.833658/fullimmersive addictive behaviorVR self-efficacyimmersive flowcognitive behavioral frameworktourismgeneration Z |
| spellingShingle | Saba Saneinia Saba Saneinia Rongting Zhou Rongting Zhou Ali Gholizadeh Fahad Asmi Fahad Asmi Immersive Media-Based Tourism Emerging Challenge of VR Addiction Among Generation Z Frontiers in Public Health immersive addictive behavior VR self-efficacy immersive flow cognitive behavioral framework tourism generation Z |
| title | Immersive Media-Based Tourism Emerging Challenge of VR Addiction Among Generation Z |
| title_full | Immersive Media-Based Tourism Emerging Challenge of VR Addiction Among Generation Z |
| title_fullStr | Immersive Media-Based Tourism Emerging Challenge of VR Addiction Among Generation Z |
| title_full_unstemmed | Immersive Media-Based Tourism Emerging Challenge of VR Addiction Among Generation Z |
| title_short | Immersive Media-Based Tourism Emerging Challenge of VR Addiction Among Generation Z |
| title_sort | immersive media based tourism emerging challenge of vr addiction among generation z |
| topic | immersive addictive behavior VR self-efficacy immersive flow cognitive behavioral framework tourism generation Z |
| url | https://www.frontiersin.org/articles/10.3389/fpubh.2022.833658/full |
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