Is it rational for a large-retailer to sell an own-brand product similar to the branded product of a large manufacturer? A Vertical Product Differentiation Model
A theoretical model was constructed to investigate the conditions that a large retailer must satisfy to increase the quality of the retailer-owned brands towards a greater number of groceries. The key result shows that the restraint given by a vertical integration scheme (producer-distributor) is re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de los Andes (Bogotá)
2022-03-01
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| Series: | Desarrollo y Sociedad |
| Subjects: | |
| Online Access: | https://doi.org/10.13043/DYS.90.3 |