A Recommendation Model for Selling Rules in the Telecom Retail Industry

The recommendation of the optimal selling rules for any product or service is challenging, owing to the complexity of the customer’s behavior and the competitiveness existing in the telecom retail industry. This study proposes a recommendation model for selling rules that utilizes a hybrid decision-...

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Autors principals: Tsung-Ying Ou, Wen-Lung Tsai, Yi-Chen Lee, Tien-Hsiang Chang, Shih-Hsiung Lee, Fen-Fen Huang
Format: Article
Idioma:English
Publicat: MDPI AG 2022-06-01
Col·lecció:Axioms
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Accés en línia:https://www.mdpi.com/2075-1680/11/6/265