How Facial Expressions of Recipients Influence Online Prosocial Behaviors?—Evidence from Big Data Analysis on Tencent Gongyi Platform

How Facial Expressions of Recipients Influence Online Prosocial Behaviors?—Evidence from Big Data Analysis on Tencent Gongyi Platform

Cyberspace has significantly influenced people’s perceptions of social interactions and communication. As a result, the conventional theories of kin selection and reciprocal altruism fall short in completely elucidating online prosocial behavior. Based on the social information processing model, we...

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Bibliographic Details
Main Authors: Lihan He, Tianguang Meng
Format: Article
Language:English
Published: Tsinghua University Press 2023-12-01
Series:Journal of Social Computing
Subjects:
online prosocial behavior
donation behavior
facial expression
big data
image analysis
Online Access:https://www.sciopen.com/article/10.23919/JSC.2023.0026

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