Advertisement and the extrinsic cues toward buying attitude: Case of Wardah halal cosmetics
Purpose: The aim of this research was to determine the influence of effective advertisement (emotional response and environmental response), extrinsic cues (brand image, packaging, and price) toward the consumer buying attitude, and to analyze the influence of extrinsic cues on consumer buying atti...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
P3EI-Center for Islamic Economics Studies and Development
2020-01-01
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| Series: | Asian Journal of Islamic Management |
| Subjects: | |
| Online Access: | http://journal.uii.ac.id/AJIM/article/view/14531 |