Simulating Facebook Advertisements to Establish Cost per New HIV Diagnosis Using Routine and Targeted Models in a Local Population
Background: Undiagnosed human immunodeficiency virus (HIV) infection remains a public health challenge. We explore Facebook (FB) advertisement (Ads) cost per new HIV diagnosis using non-targeted Ads, a routine testing model against targeted Ads, and a focused testing model in Texas. Methods: On 14 O...
Main Authors: | John J. Hanna, Ank E. Nijhawan, Christoph U. Lehmann, Richard J. Medford |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2022-06-01
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Series: | Healthcare |
Subjects: | |
Online Access: | https://www.mdpi.com/2227-9032/10/7/1195 |
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