Exploring the Relationship between Service Quality of Private Hospitals and Patient Loyalty from the Perspective of Health Service
Background: With increasing demands for medical treatment and healthcare, private hospitals have enjoyed rapid development, and the quality and satisfaction ratings of their medical services have gradually become hotspot issues. We aimed to investigate the influencing mechanisms of medical service q...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Tehran University of Medical Sciences
2020-06-01
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| Series: | Iranian Journal of Public Health |
| Subjects: | |
| Online Access: | https://ijph.tums.ac.ir/index.php/ijph/article/view/20706 |
| _version_ | 1818878508653346816 |
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| author | Yubing GUO Ye ZHOU Xin XING Xiaoqin LI |
| author_facet | Yubing GUO Ye ZHOU Xin XING Xiaoqin LI |
| author_sort | Yubing GUO |
| collection | DOAJ |
| description | Background: With increasing demands for medical treatment and healthcare, private hospitals have enjoyed rapid development, and the quality and satisfaction ratings of their medical services have gradually become hotspot issues. We aimed to investigate the influencing mechanisms of medical service quality, patient perceived value, patient satisfaction, and patient loyalty.
Methods: On the basis of improved patient perceived value, service satisfaction, and loyalty scales, a questionnaire survey was conducted among 300 patients in 15 private hospitals in China. The action mechanisms of medical service quality, patient perceived value, patient satisfaction, and patient loyalty were verified via SPSS 22.0 and AMOS 20.0 statistical software.
Conclusion: 1) Improving medical service quality is the main path to acquire patient loyalty for private hospitals. 2) When accepting high-quality medical services, patients will think that the cost paid is reasonable, and their satisfaction with private hospitals will consequently increase. 3) As patient satisfaction with private hospitals is elevated to a certain degree, they become increasingly willing to choose these hospitals again and recommend them to others. |
| first_indexed | 2024-12-19T14:15:18Z |
| format | Article |
| id | doaj.art-cbfe605a0d2f4cc69c2c78f53615f775 |
| institution | Directory Open Access Journal |
| issn | 2251-6085 2251-6093 |
| language | English |
| last_indexed | 2024-12-19T14:15:18Z |
| publishDate | 2020-06-01 |
| publisher | Tehran University of Medical Sciences |
| record_format | Article |
| series | Iranian Journal of Public Health |
| spelling | doaj.art-cbfe605a0d2f4cc69c2c78f53615f7752022-12-21T20:18:00ZengTehran University of Medical SciencesIranian Journal of Public Health2251-60852251-60932020-06-0149610.18502/ijph.v49i6.3361Exploring the Relationship between Service Quality of Private Hospitals and Patient Loyalty from the Perspective of Health ServiceYubing GUO0Ye ZHOU1Xin XING2Xiaoqin LI3School of Economics and Management, Taiyuan University of Science and Technology, Shanxi, ChinaShanxi University of Finance and Economics, Shanxi, ChinaSchool of Economics and Management, Taiyuan University of Science and Technology, Shanxi, ChinaSchool of Economics and Management, Taiyuan University of Science and Technology, Shanxi, ChinaBackground: With increasing demands for medical treatment and healthcare, private hospitals have enjoyed rapid development, and the quality and satisfaction ratings of their medical services have gradually become hotspot issues. We aimed to investigate the influencing mechanisms of medical service quality, patient perceived value, patient satisfaction, and patient loyalty. Methods: On the basis of improved patient perceived value, service satisfaction, and loyalty scales, a questionnaire survey was conducted among 300 patients in 15 private hospitals in China. The action mechanisms of medical service quality, patient perceived value, patient satisfaction, and patient loyalty were verified via SPSS 22.0 and AMOS 20.0 statistical software. Conclusion: 1) Improving medical service quality is the main path to acquire patient loyalty for private hospitals. 2) When accepting high-quality medical services, patients will think that the cost paid is reasonable, and their satisfaction with private hospitals will consequently increase. 3) As patient satisfaction with private hospitals is elevated to a certain degree, they become increasingly willing to choose these hospitals again and recommend them to others.https://ijph.tums.ac.ir/index.php/ijph/article/view/20706Private hospital;Service quality;Patient perceived value;Patient satisfaction |
| spellingShingle | Yubing GUO Ye ZHOU Xin XING Xiaoqin LI Exploring the Relationship between Service Quality of Private Hospitals and Patient Loyalty from the Perspective of Health Service Iranian Journal of Public Health Private hospital; Service quality; Patient perceived value; Patient satisfaction |
| title | Exploring the Relationship between Service Quality of Private Hospitals and Patient Loyalty from the Perspective of Health Service |
| title_full | Exploring the Relationship between Service Quality of Private Hospitals and Patient Loyalty from the Perspective of Health Service |
| title_fullStr | Exploring the Relationship between Service Quality of Private Hospitals and Patient Loyalty from the Perspective of Health Service |
| title_full_unstemmed | Exploring the Relationship between Service Quality of Private Hospitals and Patient Loyalty from the Perspective of Health Service |
| title_short | Exploring the Relationship between Service Quality of Private Hospitals and Patient Loyalty from the Perspective of Health Service |
| title_sort | exploring the relationship between service quality of private hospitals and patient loyalty from the perspective of health service |
| topic | Private hospital; Service quality; Patient perceived value; Patient satisfaction |
| url | https://ijph.tums.ac.ir/index.php/ijph/article/view/20706 |
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