BUSINESS STRATEGY FORMULATION OF INDIHOME PT. TELEKOMUNIKASI INDONESIA AREA OF WEST NUSA TENGGARA
This study aims to determine the priority strategies of several alternative strategies in IndiHome which are formulated using SWOT analysis. This research is a qualitative descriptive study. The data used are primary. Sampling using a purposive sampling technique and get seven informants. Primary da...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2020-11-01
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| Series: | Jurnal Riset Akuntansi dan Bisnis Airlangga |
| Subjects: | |
| Online Access: | http://jraba.org/journal/index.php/jraba/article/view/232 |
| _version_ | 1818584760059953152 |
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| author | Mia Ananda Fatimah H.A., Romadlon Risris Rismayani |
| author_facet | Mia Ananda Fatimah H.A., Romadlon Risris Rismayani |
| author_sort | Mia Ananda Fatimah |
| collection | DOAJ |
| description | This study aims to determine the priority strategies of several alternative strategies in IndiHome which are formulated using SWOT analysis. This research is a qualitative descriptive study. The data used are primary. Sampling using a purposive sampling technique and get seven informants. Primary data generated from the interviews were analyzed using SAP and ETOP to diagnose factors including strengths, weaknesses, opportunities, and threats. After that, these factors are formulated in the SWOT matrix to determine alternative strategies. Strategy alternatives are then formulated in the QSPM matrix to obtain priority strategy results for IndiHome. The validity test in this study was carried out by triangulation of sources. The results showed that there were four alternative strategies for IndiHome Telkom Area of West Nusa Tenggara. Based on four alternative strategies, the priority strategy for IndiHome which is determined by QSPM matrix is to upgrade the quality of services provided to customers regularly with a total weight of 7,051. The results of this study are expected to be able to assist in the framework of thinking about strategic management knowledge in the Internet Service Provider (ISP) industry and also provide additional information and insights in the selection of alternative strategies as well as new insights about the condition of the company from an external perspective. |
| first_indexed | 2024-12-16T08:26:17Z |
| format | Article |
| id | doaj.art-cc11bf41aca14e7fa85c4b785dd8660b |
| institution | Directory Open Access Journal |
| issn | 2548-1401 2548-4346 |
| language | English |
| last_indexed | 2024-12-16T08:26:17Z |
| publishDate | 2020-11-01 |
| publisher | Universitas Airlangga |
| record_format | Article |
| series | Jurnal Riset Akuntansi dan Bisnis Airlangga |
| spelling | doaj.art-cc11bf41aca14e7fa85c4b785dd8660b2022-12-21T22:37:59ZengUniversitas AirlanggaJurnal Riset Akuntansi dan Bisnis Airlangga2548-14012548-43462020-11-015284986610.31093/jraba.v5i2.23278BUSINESS STRATEGY FORMULATION OF INDIHOME PT. TELEKOMUNIKASI INDONESIA AREA OF WEST NUSA TENGGARAMia Ananda Fatimah0H.A., Romadlon1Risris Rismayani2universitas telkomuniversitas telkomuniversitas telkomThis study aims to determine the priority strategies of several alternative strategies in IndiHome which are formulated using SWOT analysis. This research is a qualitative descriptive study. The data used are primary. Sampling using a purposive sampling technique and get seven informants. Primary data generated from the interviews were analyzed using SAP and ETOP to diagnose factors including strengths, weaknesses, opportunities, and threats. After that, these factors are formulated in the SWOT matrix to determine alternative strategies. Strategy alternatives are then formulated in the QSPM matrix to obtain priority strategy results for IndiHome. The validity test in this study was carried out by triangulation of sources. The results showed that there were four alternative strategies for IndiHome Telkom Area of West Nusa Tenggara. Based on four alternative strategies, the priority strategy for IndiHome which is determined by QSPM matrix is to upgrade the quality of services provided to customers regularly with a total weight of 7,051. The results of this study are expected to be able to assist in the framework of thinking about strategic management knowledge in the Internet Service Provider (ISP) industry and also provide additional information and insights in the selection of alternative strategies as well as new insights about the condition of the company from an external perspective.http://jraba.org/journal/index.php/jraba/article/view/232swot matrix, qspm matrix |
| spellingShingle | Mia Ananda Fatimah H.A., Romadlon Risris Rismayani BUSINESS STRATEGY FORMULATION OF INDIHOME PT. TELEKOMUNIKASI INDONESIA AREA OF WEST NUSA TENGGARA Jurnal Riset Akuntansi dan Bisnis Airlangga swot matrix, qspm matrix |
| title | BUSINESS STRATEGY FORMULATION OF INDIHOME PT. TELEKOMUNIKASI INDONESIA AREA OF WEST NUSA TENGGARA |
| title_full | BUSINESS STRATEGY FORMULATION OF INDIHOME PT. TELEKOMUNIKASI INDONESIA AREA OF WEST NUSA TENGGARA |
| title_fullStr | BUSINESS STRATEGY FORMULATION OF INDIHOME PT. TELEKOMUNIKASI INDONESIA AREA OF WEST NUSA TENGGARA |
| title_full_unstemmed | BUSINESS STRATEGY FORMULATION OF INDIHOME PT. TELEKOMUNIKASI INDONESIA AREA OF WEST NUSA TENGGARA |
| title_short | BUSINESS STRATEGY FORMULATION OF INDIHOME PT. TELEKOMUNIKASI INDONESIA AREA OF WEST NUSA TENGGARA |
| title_sort | business strategy formulation of indihome pt telekomunikasi indonesia area of west nusa tenggara |
| topic | swot matrix, qspm matrix |
| url | http://jraba.org/journal/index.php/jraba/article/view/232 |
| work_keys_str_mv | AT miaanandafatimah businessstrategyformulationofindihomepttelekomunikasiindonesiaareaofwestnusatenggara AT haromadlon businessstrategyformulationofindihomepttelekomunikasiindonesiaareaofwestnusatenggara AT risrisrismayani businessstrategyformulationofindihomepttelekomunikasiindonesiaareaofwestnusatenggara |