Research on loyalty prediction of e-commerce customer based on data mining
Analysing the data generated by the daily operations of enterprises through data mining technology can effectively predict customer loyalty and help enterprise leaders make correct decisions. Therefore, this paper classifies and analyses churn and loyalty of e-commerce customers, and by combining th...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2023-07-01
|
| Series: | Applied Mathematics and Nonlinear Sciences |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/amns.2022.1.00020 |