Research on loyalty prediction of e-commerce customer based on data mining

Research on loyalty prediction of e-commerce customer based on data mining

Analysing the data generated by the daily operations of enterprises through data mining technology can effectively predict customer loyalty and help enterprise leaders make correct decisions. Therefore, this paper classifies and analyses churn and loyalty of e-commerce customers, and by combining th...

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Bibliographic Details
Main Author: Qin Xujie
Format: Article
Language:English
Published: Sciendo 2023-07-01
Series:Applied Mathematics and Nonlinear Sciences
Subjects:
data mining
e-commerce
customer loyalty
xgboost algorithm
Online Access:https://doi.org/10.2478/amns.2022.1.00020

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