MAKING MARKETING DECISIONS IN QUASIINTEGRATING BUSINESS ORGANIZATIONS BASED ON USING ECONOMIC ANALYSIS METHODS

MAKING MARKETING DECISIONS IN QUASIINTEGRATING BUSINESS ORGANIZATIONS BASED ON USING ECONOMIC ANALYSIS METHODS

The article deals with the conceptual issues of making complex economic analysis of marketing activity in quasiintegration. The article brings forward rules and algorithm of this analysis, determine aim, subject and object of this analysis. Issues of economic analysis of marketing expenses and resul...

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Bibliographic Details
Main Authors: V. P. Semenov, A. G. Budrin, A. V. Soldatova, M. G. Emtsova
Format: Article
Language:English
Published: Saint Petersburg Electrotechnical University 2017-04-01
Series:Дискурс
Subjects:
маркетинговая деятельность
квазиинтеграция
комплексный экономический анализ
затраты на маркетинговую деятельность
результаты маркетинговой деятельности
Online Access:https://discourse.elpub.ru/jour/article/view/100
Description
Summary:The article deals with the conceptual issues of making complex economic analysis of marketing activity in quasiintegration. The article brings forward rules and algorithm of this analysis, determine aim, subject and object of this analysis. Issues of economic analysis of marketing expenses and results, processes of marketing activities in quasiintegration are being considered.
ISSN:2412-8562
2658-7777

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