IQOS point-of-sale marketing strategies in Israel: a pilot study
Abstract Background Philip Morris International’s IQOS (“I Quit Ordinary Smoking”) device has increasingly penetrated the global tobacco market. In Israel, among the first countries with IQOS in its market, the IQOS device is sold in specialty stores and online; the heat sticks – HEETS – are sold at...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
BMC
2019-01-01
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| Series: | Israel Journal of Health Policy Research |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s13584-018-0277-1 |