“Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach
The main health problem in the adult age group in Indonesia is obesity, which is closely related to diet. The purpose of this research is to design a verified business model for "Go Healthy" catering. This research uses a consumer discovery approach and a descriptive research design. Dat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2023-06-01
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| Series: | Journal of Consumer Sciences |
| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/46243 |
| _version_ | 1797669062339198976 |
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| author | Nadya Yona Eka Putri Retnaningsih Asep Taryana |
| author_facet | Nadya Yona Eka Putri Retnaningsih Asep Taryana |
| author_sort | Nadya Yona Eka Putri |
| collection | DOAJ |
| description |
The main health problem in the adult age group in Indonesia is obesity, which is closely related to diet. The purpose of this research is to design a verified business model for "Go Healthy" catering. This research uses a consumer discovery approach and a descriptive research design. Data collection was carried out by purposive sampling in the Jabodetabek area. The research respondents were 50 people aged 19-24 years who were interested in diet programs. Data were collected by filling out online questionnaires and in-depth interviews. Based on the results of the research, the problems found in this study are irregular diets, poor food quality, and nutritional deficits. These problems became the basis for the formation of the "Go Healthy" catering prototype. The "Go Healthy" catering prototype is a menu arrangement for 15 days with the value offered including menu customization, menu composition info with nutritional content, and affordable prices. The business is ffered through online and offline outlet channels and through resellers. The business revenue comes from a subscription system.
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| first_indexed | 2024-03-11T20:38:42Z |
| format | Article |
| id | doaj.art-cc7a668a873e460396785ff61e6d7270 |
| institution | Directory Open Access Journal |
| issn | 2460-8963 |
| language | English |
| last_indexed | 2024-03-11T20:38:42Z |
| publishDate | 2023-06-01 |
| publisher | Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University |
| record_format | Article |
| series | Journal of Consumer Sciences |
| spelling | doaj.art-cc7a668a873e460396785ff61e6d72702023-10-02T04:32:23ZengDepartment of Family and Consumer Sciences, Faculty of Human Ecology, IPB UniversityJournal of Consumer Sciences2460-89632023-06-018210.29244/jcs.8.2.138-15446243“Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery ApproachNadya Yona Eka Putri0Retnaningsih1Asep Taryana2Department of Business, School of Business, IPB University, Bogor, IndonesiaDepartment of Business, School of Business, IPB University, Bogor, IndonesiaDepartment of Business, School of Business, IPB University, Bogor, Indonesia The main health problem in the adult age group in Indonesia is obesity, which is closely related to diet. The purpose of this research is to design a verified business model for "Go Healthy" catering. This research uses a consumer discovery approach and a descriptive research design. Data collection was carried out by purposive sampling in the Jabodetabek area. The research respondents were 50 people aged 19-24 years who were interested in diet programs. Data were collected by filling out online questionnaires and in-depth interviews. Based on the results of the research, the problems found in this study are irregular diets, poor food quality, and nutritional deficits. These problems became the basis for the formation of the "Go Healthy" catering prototype. The "Go Healthy" catering prototype is a menu arrangement for 15 days with the value offered including menu customization, menu composition info with nutritional content, and affordable prices. The business is ffered through online and offline outlet channels and through resellers. The business revenue comes from a subscription system. https://journal.ipb.ac.id/index.php/jcs/article/view/46243business model canvascateringcustomer discoverydietpersonal health |
| spellingShingle | Nadya Yona Eka Putri Retnaningsih Asep Taryana “Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach Journal of Consumer Sciences business model canvas catering customer discovery diet personal health |
| title | “Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach |
| title_full | “Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach |
| title_fullStr | “Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach |
| title_full_unstemmed | “Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach |
| title_short | “Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach |
| title_sort | go healthy diet catering for obese consumers with a consumer discovery approach |
| topic | business model canvas catering customer discovery diet personal health |
| url | https://journal.ipb.ac.id/index.php/jcs/article/view/46243 |
| work_keys_str_mv | AT nadyayonaekaputri gohealthydietcateringforobeseconsumerswithaconsumerdiscoveryapproach AT retnaningsih gohealthydietcateringforobeseconsumerswithaconsumerdiscoveryapproach AT aseptaryana gohealthydietcateringforobeseconsumerswithaconsumerdiscoveryapproach |