Effects of a Fact Sheet on beliefs about the harmfulness of alternative nicotine delivery systems compared with cigarettes

<p>Abstract</p> <p>Background</p> <p>This study explored the value of providing information in a Fact Sheet to correct misperceptions about the relative harmfulness of nicotine replacement products (NRT) and smokeless tobacco (ST), when compared to cigarette smoking.<...

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Main Authors: Borland Ron, Li Lin, Cummings K, O’Connor Richard, Mortimer Kevin, Wikmans Tom, Ramstrom Lars, King Bill, McNeill Ann
Format: Article
Language:English
Published: BMC 2012-06-01
Series:Harm Reduction Journal
Online Access:http://www.harmreductionjournal.com/content/9/1/19
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author Borland Ron
Li Lin
Cummings K
O’Connor Richard
Mortimer Kevin
Wikmans Tom
Ramstrom Lars
King Bill
McNeill Ann
author_facet Borland Ron
Li Lin
Cummings K
O’Connor Richard
Mortimer Kevin
Wikmans Tom
Ramstrom Lars
King Bill
McNeill Ann
author_sort Borland Ron
collection DOAJ
description <p>Abstract</p> <p>Background</p> <p>This study explored the value of providing information in a Fact Sheet to correct misperceptions about the relative harmfulness of nicotine replacement products (NRT) and smokeless tobacco (ST), when compared to cigarette smoking.</p> <p>Methods</p> <p>Four convenience samples from different countries (Australia, UK, Sweden and USA) were surveyed concerning their beliefs about the relative harmfulness of smokeless tobacco and NRT. Study participants were given the Fact Sheet that explained that nicotine, as used by consumers, is not particularly harmful and explained why. They were resurveyed one week later regarding their beliefs about the relative harmfulness of smokeless tobacco and NRT and future intentions to use the products.</p> <p>Results</p> <p>In all four samples knowledge increased by similar amounts and beliefs regarding the lower harmfulness of smokeless tobacco increased. However, misconceptions remained common and responses to belief measures were not always consistent. Likelihood of use of ST increased in all four samples after exposure to the Fact Sheet, but interest in NRT use only increased in the US sample.</p> <p>Conclusions</p> <p>A Fact Sheet such as this one can help address misconceptions about NRT and smokeless tobacco, at least in the short term. However, as is true of most educational interventions, exposure to a single educational session is not sufficient to overcome misperceptions that smokers have about the relative harmfulness of oral versus combustible forms of nicotine delivery.</p>
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spelling doaj.art-cc7fce6917cb4635a75367a5e75b0e5f2022-12-21T21:17:47ZengBMCHarm Reduction Journal1477-75172012-06-01911910.1186/1477-7517-9-19Effects of a Fact Sheet on beliefs about the harmfulness of alternative nicotine delivery systems compared with cigarettesBorland RonLi LinCummings KO’Connor RichardMortimer KevinWikmans TomRamstrom LarsKing BillMcNeill Ann<p>Abstract</p> <p>Background</p> <p>This study explored the value of providing information in a Fact Sheet to correct misperceptions about the relative harmfulness of nicotine replacement products (NRT) and smokeless tobacco (ST), when compared to cigarette smoking.</p> <p>Methods</p> <p>Four convenience samples from different countries (Australia, UK, Sweden and USA) were surveyed concerning their beliefs about the relative harmfulness of smokeless tobacco and NRT. Study participants were given the Fact Sheet that explained that nicotine, as used by consumers, is not particularly harmful and explained why. They were resurveyed one week later regarding their beliefs about the relative harmfulness of smokeless tobacco and NRT and future intentions to use the products.</p> <p>Results</p> <p>In all four samples knowledge increased by similar amounts and beliefs regarding the lower harmfulness of smokeless tobacco increased. However, misconceptions remained common and responses to belief measures were not always consistent. Likelihood of use of ST increased in all four samples after exposure to the Fact Sheet, but interest in NRT use only increased in the US sample.</p> <p>Conclusions</p> <p>A Fact Sheet such as this one can help address misconceptions about NRT and smokeless tobacco, at least in the short term. However, as is true of most educational interventions, exposure to a single educational session is not sufficient to overcome misperceptions that smokers have about the relative harmfulness of oral versus combustible forms of nicotine delivery.</p>http://www.harmreductionjournal.com/content/9/1/19
spellingShingle Borland Ron
Li Lin
Cummings K
O’Connor Richard
Mortimer Kevin
Wikmans Tom
Ramstrom Lars
King Bill
McNeill Ann
Effects of a Fact Sheet on beliefs about the harmfulness of alternative nicotine delivery systems compared with cigarettes
Harm Reduction Journal
title Effects of a Fact Sheet on beliefs about the harmfulness of alternative nicotine delivery systems compared with cigarettes
title_full Effects of a Fact Sheet on beliefs about the harmfulness of alternative nicotine delivery systems compared with cigarettes
title_fullStr Effects of a Fact Sheet on beliefs about the harmfulness of alternative nicotine delivery systems compared with cigarettes
title_full_unstemmed Effects of a Fact Sheet on beliefs about the harmfulness of alternative nicotine delivery systems compared with cigarettes
title_short Effects of a Fact Sheet on beliefs about the harmfulness of alternative nicotine delivery systems compared with cigarettes
title_sort effects of a fact sheet on beliefs about the harmfulness of alternative nicotine delivery systems compared with cigarettes
url http://www.harmreductionjournal.com/content/9/1/19
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