Mediatising resistance to contemporary fascism on youtube
In recent years, an on-going shift from more progressive political, social and cultural relations towards a more conservative turn around the world has been under way. A fascist political stance (STANLEY, 2018) has been noted in different parts of the globe and politicians have been able to gather f...
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| Format: | Article |
| Language: | English |
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Universidade Estadual de Campinas
2020-12-01
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| Series: | Trabalhos em Linguística Aplicada |
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| Online Access: | https://periodicos.sbu.unicamp.br/ojs/index.php/tla/article/view/8661366 |
| _version_ | 1798024100587765760 |
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| author | Marcos Morgado |
| author_facet | Marcos Morgado |
| author_sort | Marcos Morgado |
| collection | DOAJ |
| description | In recent years, an on-going shift from more progressive political, social and cultural relations towards a more conservative turn around the world has been under way. A fascist political stance (STANLEY, 2018) has been noted in different parts of the globe and politicians have been able to gather followers dissatisfied with crumbling economies by usually making recourse to an “us versus them” discourse. Such dissatisfaction and bias have found fertile ground in social media platforms, e.g. Facebook and WhatsApp, and elevated the tensions around such issues to a level never before seen. In the 2018 presidential election in Brazil, similar tensions were fuelled by a candidate with an authoritarian, xenophobic and misogynistic discourse. More importantly, that authoritarian discourse did not go unchallenged and the same social media platforms were home for constant resistance to it such as, for instance, the movement #nothim, created by the Facebook group “Women United against Bolsonaro”, and the rap/hip hop movement in Brazil, which released protest songs and a manifesto called "Rap for Democracy” on YouTube. In this paper, we focus on one music video in particular, ‘Primavera Fascista’ (“Fascist Spring”) to present a multimodal analysis of how resistance to that candidate’s discourse was constructed. We look into visual, sound, musical and linguistic resources (KRESS, 2010; MACHIN, 2010). Drawing upon a view of language as performative (PENNYCOOK, 2004; 2007), we use the analytical constructs of entextualization (BAUMAN & BRIGGS, 1990) and indexicality (BLOMMAERT, 2005; 2010) to show that the rap song is an exhaustive discursive exercise of metapragmatic reflexivity on the performative effects of a number of fascist statements produced by the candidate. |
| first_indexed | 2024-04-11T17:58:05Z |
| format | Article |
| id | doaj.art-cc82a9f3cc3e40f6a5af610597429db3 |
| institution | Directory Open Access Journal |
| issn | 2175-764X |
| language | English |
| last_indexed | 2024-04-11T17:58:05Z |
| publishDate | 2020-12-01 |
| publisher | Universidade Estadual de Campinas |
| record_format | Article |
| series | Trabalhos em Linguística Aplicada |
| spelling | doaj.art-cc82a9f3cc3e40f6a5af610597429db32022-12-22T04:10:39ZengUniversidade Estadual de CampinasTrabalhos em Linguística Aplicada2175-764X2020-12-01593Mediatising resistance to contemporary fascism on youtubeMarcos Morgado0Federal University of Santa CatarinaIn recent years, an on-going shift from more progressive political, social and cultural relations towards a more conservative turn around the world has been under way. A fascist political stance (STANLEY, 2018) has been noted in different parts of the globe and politicians have been able to gather followers dissatisfied with crumbling economies by usually making recourse to an “us versus them” discourse. Such dissatisfaction and bias have found fertile ground in social media platforms, e.g. Facebook and WhatsApp, and elevated the tensions around such issues to a level never before seen. In the 2018 presidential election in Brazil, similar tensions were fuelled by a candidate with an authoritarian, xenophobic and misogynistic discourse. More importantly, that authoritarian discourse did not go unchallenged and the same social media platforms were home for constant resistance to it such as, for instance, the movement #nothim, created by the Facebook group “Women United against Bolsonaro”, and the rap/hip hop movement in Brazil, which released protest songs and a manifesto called "Rap for Democracy” on YouTube. In this paper, we focus on one music video in particular, ‘Primavera Fascista’ (“Fascist Spring”) to present a multimodal analysis of how resistance to that candidate’s discourse was constructed. We look into visual, sound, musical and linguistic resources (KRESS, 2010; MACHIN, 2010). Drawing upon a view of language as performative (PENNYCOOK, 2004; 2007), we use the analytical constructs of entextualization (BAUMAN & BRIGGS, 1990) and indexicality (BLOMMAERT, 2005; 2010) to show that the rap song is an exhaustive discursive exercise of metapragmatic reflexivity on the performative effects of a number of fascist statements produced by the candidate.https://periodicos.sbu.unicamp.br/ojs/index.php/tla/article/view/8661366Social fascismSocial media ResistanceRapHip-Hop |
| spellingShingle | Marcos Morgado Mediatising resistance to contemporary fascism on youtube Trabalhos em Linguística Aplicada Social fascism Social media Resistance Rap Hip-Hop |
| title | Mediatising resistance to contemporary fascism on youtube |
| title_full | Mediatising resistance to contemporary fascism on youtube |
| title_fullStr | Mediatising resistance to contemporary fascism on youtube |
| title_full_unstemmed | Mediatising resistance to contemporary fascism on youtube |
| title_short | Mediatising resistance to contemporary fascism on youtube |
| title_sort | mediatising resistance to contemporary fascism on youtube |
| topic | Social fascism Social media Resistance Rap Hip-Hop |
| url | https://periodicos.sbu.unicamp.br/ojs/index.php/tla/article/view/8661366 |
| work_keys_str_mv | AT marcosmorgado mediatisingresistancetocontemporaryfascismonyoutube |