How Social Identity Affects Green Food Purchase Intention: The Serial Mediation Effect of Green Perceived Value and Psychological Distance

How Social Identity Affects Green Food Purchase Intention: The Serial Mediation Effect of Green Perceived Value and Psychological Distance

As the global population continues to grow, the impact of environmental damage and resource depletion has been severely increased. In this context, green food gains tremendous potential as a sustainable solution. This study establishes a model framework around social identity, psychological distance...

Full description

Bibliographic Details
Main Authors: Can Zheng, Shuai Ling, Dongmin Cho
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Series:Behavioral Sciences
Subjects:
green food
social identity
green perceived value
psychological distance
purchase intention
Online Access:https://www.mdpi.com/2076-328X/13/8/664

Similar Items

Similar Items