The Impact of Perceived Quality of Urban Transportation Services in Isfahan on Satisfaction of Domestic Tourists
The purpose of this study is an investigation of the impact of each dimension of perceived quality of urban transportation services in Isfahan on the satisfaction of domestic tourists. In terms of purpose this is applied research and in terms of method, this is descriptive-correlative research. The...
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2020-03-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_11049_3c1de170fc7f44353118046e61db19da.pdf |
| _version_ | 1797377368969445376 |
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| author | Mohamad Taghi Toghraee Zahed Shafiei Mahnaz Doosti-Irani |
| author_facet | Mohamad Taghi Toghraee Zahed Shafiei Mahnaz Doosti-Irani |
| author_sort | Mohamad Taghi Toghraee |
| collection | DOAJ |
| description | The purpose of this study is an investigation of the impact of each dimension of perceived quality of urban transportation services in Isfahan on the satisfaction of domestic tourists. In terms of purpose this is applied research and in terms of method, this is descriptive-correlative research. The present study is a combination of library and field research. The statistical population of the study consisted of domestic tourists of Isfahan on Nowruz 2017. The inclusion criterion was the usage of urban transportation. In order to collect data, the convenience sampling method was used. The results showed that to achieve tourist satisfaction it is necessary to increase the quality of services. It was also found that tourists are not satisfied with the urban transportation of Isfahan in any dimension. Therefore, according to the impact of different dimensions of service quality on tourist satisfaction, it is necessary to focus on improving responsiveness, empathy, reliability, tangible items, economic efficiency, and guarantee, respectively. |
| first_indexed | 2024-03-08T19:51:38Z |
| format | Article |
| id | doaj.art-ccc5c639ef244dd7be4493eaceeeb46f |
| institution | Directory Open Access Journal |
| issn | 2322-3294 2476-597X |
| language | fas |
| last_indexed | 2024-03-08T19:51:38Z |
| publishDate | 2020-03-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| spelling | doaj.art-ccc5c639ef244dd7be4493eaceeeb46f2023-12-24T07:42:41ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Gardishgarī2322-32942476-597X2020-03-01154915117910.22054/tms.2020.1104911049The Impact of Perceived Quality of Urban Transportation Services in Isfahan on Satisfaction of Domestic TouristsMohamad Taghi Toghraee0Zahed Shafiei1Mahnaz Doosti-Irani2Assistant Professor, Department of Economics and Cultural Entrepreneurship, Faculty of Higher Research in Art and Entrepreneurship, Art University of Isfahan, Isfahan, IranAssistant professor, Department of Museum and Tourism, Faculty of Research Excellence in Art and Entrepreneurship , Art University of Isfahan, Isfahan, IranMSc in tourism management. Department of Museum and Tourism,Faculty of Research Excellence in Art and Entrepreneurship, Art University of Isfahan, Isfahan, IranThe purpose of this study is an investigation of the impact of each dimension of perceived quality of urban transportation services in Isfahan on the satisfaction of domestic tourists. In terms of purpose this is applied research and in terms of method, this is descriptive-correlative research. The present study is a combination of library and field research. The statistical population of the study consisted of domestic tourists of Isfahan on Nowruz 2017. The inclusion criterion was the usage of urban transportation. In order to collect data, the convenience sampling method was used. The results showed that to achieve tourist satisfaction it is necessary to increase the quality of services. It was also found that tourists are not satisfied with the urban transportation of Isfahan in any dimension. Therefore, according to the impact of different dimensions of service quality on tourist satisfaction, it is necessary to focus on improving responsiveness, empathy, reliability, tangible items, economic efficiency, and guarantee, respectively.https://tms.atu.ac.ir/article_11049_3c1de170fc7f44353118046e61db19da.pdfquality of servicetouristtransportationtourist satisfaction |
| spellingShingle | Mohamad Taghi Toghraee Zahed Shafiei Mahnaz Doosti-Irani The Impact of Perceived Quality of Urban Transportation Services in Isfahan on Satisfaction of Domestic Tourists Muṭāli̒āt-i Mudīriyyat-i Gardishgarī quality of service tourist transportation tourist satisfaction |
| title | The Impact of Perceived Quality of Urban Transportation Services in Isfahan on Satisfaction of Domestic Tourists |
| title_full | The Impact of Perceived Quality of Urban Transportation Services in Isfahan on Satisfaction of Domestic Tourists |
| title_fullStr | The Impact of Perceived Quality of Urban Transportation Services in Isfahan on Satisfaction of Domestic Tourists |
| title_full_unstemmed | The Impact of Perceived Quality of Urban Transportation Services in Isfahan on Satisfaction of Domestic Tourists |
| title_short | The Impact of Perceived Quality of Urban Transportation Services in Isfahan on Satisfaction of Domestic Tourists |
| title_sort | impact of perceived quality of urban transportation services in isfahan on satisfaction of domestic tourists |
| topic | quality of service tourist transportation tourist satisfaction |
| url | https://tms.atu.ac.ir/article_11049_3c1de170fc7f44353118046e61db19da.pdf |
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