Strategic perspectives, creativity, and financial performance in Vietnamese SMEs

This study examines the relationships between the inside-out and outside-in perspectives of strategists, organizational creativity, and financial performance in Vietnamese small and medium enterprises (SMEs). Based on the resource-based view and dynamic capabilities view, we collected cross-sectiona...

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Main Authors: Phuong Ngoc-Duy Nguyen, Khuong Ngoc Mai, Thu-Hang Le
Format: Article
Language:English
Published: Elsevier 2023-09-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S240584402307562X
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author Phuong Ngoc-Duy Nguyen
Khuong Ngoc Mai
Thu-Hang Le
author_facet Phuong Ngoc-Duy Nguyen
Khuong Ngoc Mai
Thu-Hang Le
author_sort Phuong Ngoc-Duy Nguyen
collection DOAJ
description This study examines the relationships between the inside-out and outside-in perspectives of strategists, organizational creativity, and financial performance in Vietnamese small and medium enterprises (SMEs). Based on the resource-based view and dynamic capabilities view, we collected cross-sectional data from 382 managers at all levels of Vietnamese SMEs. The study employed partial least squares structural equation modeling. The findings confirm that the inside-out perspective positively affects organizational creativity but has a negative impact on financial performance. Conversely, the outside-in perspective positively affects both organizational creativity and financial performance. Additionally, the study reveals that organizational creativity positively affects financial performance and acts as a mediator between both perspectives and financial performance. Thus, the study suggests that SMEs can benefit from adopting an outside-in perspective to enhance both their organizational creativity and financial performance. Overall, the study contributes to the literature on the cognitive school of strategic management in SMEs.
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spelling doaj.art-ccc8d111097c4f86bb3bfd5ad0660aed2023-10-01T06:03:06ZengElsevierHeliyon2405-84402023-09-0199e20354Strategic perspectives, creativity, and financial performance in Vietnamese SMEsPhuong Ngoc-Duy Nguyen0Khuong Ngoc Mai1Thu-Hang Le2Vietnam National University, Ho Chi Minh City, Viet Nam; School of Economics, Finance and Accounting, International University, Vietnam National University-HCMC, Viet NamVietnam National University, Ho Chi Minh City, Viet Nam; School of Business, International University, Vietnam National University-HCMC, Viet NamVietnam National University, Ho Chi Minh City, Viet Nam; School of Business, International University, Vietnam National University-HCMC, Viet Nam; Corresponding author. Vietnam National University, Ho Chi Minh City, Viet Nam.This study examines the relationships between the inside-out and outside-in perspectives of strategists, organizational creativity, and financial performance in Vietnamese small and medium enterprises (SMEs). Based on the resource-based view and dynamic capabilities view, we collected cross-sectional data from 382 managers at all levels of Vietnamese SMEs. The study employed partial least squares structural equation modeling. The findings confirm that the inside-out perspective positively affects organizational creativity but has a negative impact on financial performance. Conversely, the outside-in perspective positively affects both organizational creativity and financial performance. Additionally, the study reveals that organizational creativity positively affects financial performance and acts as a mediator between both perspectives and financial performance. Thus, the study suggests that SMEs can benefit from adopting an outside-in perspective to enhance both their organizational creativity and financial performance. Overall, the study contributes to the literature on the cognitive school of strategic management in SMEs.http://www.sciencedirect.com/science/article/pii/S240584402307562XResource-based viewDynamic capabilities viewInside-out perspectiveOutside-in perspectiveOrganizational creativityFinancial performance
spellingShingle Phuong Ngoc-Duy Nguyen
Khuong Ngoc Mai
Thu-Hang Le
Strategic perspectives, creativity, and financial performance in Vietnamese SMEs
Heliyon
Resource-based view
Dynamic capabilities view
Inside-out perspective
Outside-in perspective
Organizational creativity
Financial performance
title Strategic perspectives, creativity, and financial performance in Vietnamese SMEs
title_full Strategic perspectives, creativity, and financial performance in Vietnamese SMEs
title_fullStr Strategic perspectives, creativity, and financial performance in Vietnamese SMEs
title_full_unstemmed Strategic perspectives, creativity, and financial performance in Vietnamese SMEs
title_short Strategic perspectives, creativity, and financial performance in Vietnamese SMEs
title_sort strategic perspectives creativity and financial performance in vietnamese smes
topic Resource-based view
Dynamic capabilities view
Inside-out perspective
Outside-in perspective
Organizational creativity
Financial performance
url http://www.sciencedirect.com/science/article/pii/S240584402307562X
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