Unveiling Consumer Affection: Exploring the Psychological Forces Driving Love and Willingness to Pay for Premium Laptop Brands

Unveiling Consumer Affection: Exploring the Psychological Forces Driving Love and Willingness to Pay for Premium Laptop Brands

Premium laptop brands are increasingly loved by consumers, and despite the high prices, they are still willingness to pay. This study aims to determine the driving factors of consumer brand love and willingness to pay for premium laptop products. Psychological factors such as social status, Fear of...

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Bibliographic Details
Main Authors:	Nofrizal Nofrizal, Arizal N, Aznuriyandi Aznuriyandi, Nurhayani Lubis, Mohammad Tahir Zainuddin
Format:	Article
Language:	Indonesian
Published:	Universitas 17 Agustus 1945 (UNTAG) Semarang 2024-01-01
Series:	Media Ekonomi dan Manajemen
Subjects:	fomo status social hedonism willingness to pay brand love
Online Access:	http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4569

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