Analysis of GRESB and ISO 21929-1 Indicators and Which Ones Cover more the Sustainable Development of the United Nations Goals
The adoption of certification systems in buildings that make up the portfolio of assets of real estate companies have been growing in recent times, being one of the strategies linked to the Environmental Social Governance (ESG), where their reports are often used as a form of marketing to demons...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Group on Marketing and Operative Research
2022-12-01
|
| Series: | Responsibility and Sustainability |
| Subjects: | |
| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/115 |
| _version_ | 1811177835974361088 |
|---|---|
| author | Gustavo Henrique Bruno Polli Ana Margarida Vaz Duarte Oliveira e Sá |
| author_facet | Gustavo Henrique Bruno Polli Ana Margarida Vaz Duarte Oliveira e Sá |
| author_sort | Gustavo Henrique Bruno Polli |
| collection | DOAJ |
| description |
The adoption of certification systems in buildings that make up the portfolio of assets of real estate
companies have been growing in recent times, being one of the strategies linked to the Environmental Social Governance (ESG), where their reports are often used as a form of marketing to demonstrate their socio-environmental responsibility. The Global Real Estate Sustainability Benchmark (GRESB) platform is widely used for this context. However, when analyzing its indicators, it was identified that GRESB does not have great coverage of sustainability, when using the Sustainable Development Goals (SDGs) as a metric to identify the level of contribution to sustainability, having a focus majority for GHG emissions, energy consumption, water and waste management. On the other hand, ISO 21292-1 has a set of indicators that have better coverage of sustainability in the environmental, social and economic spheres. This analysis helps to raise the question about the use of marketing in disseminating ESG reports in the real estate sector and what is its real contribution to society through the tools adopted to measure sustainability performance.
|
| first_indexed | 2024-04-11T06:09:03Z |
| format | Article |
| id | doaj.art-cd1793fd50734f6f9419676bdb1c9c40 |
| institution | Directory Open Access Journal |
| issn | 2340-5813 |
| language | English |
| last_indexed | 2024-04-11T06:09:03Z |
| publishDate | 2022-12-01 |
| publisher | Research Group on Marketing and Operative Research |
| record_format | Article |
| series | Responsibility and Sustainability |
| spelling | doaj.art-cd1793fd50734f6f9419676bdb1c9c402022-12-22T04:41:25ZengResearch Group on Marketing and Operative ResearchResponsibility and Sustainability2340-58132022-12-017210.5281/zenodo.7410561Analysis of GRESB and ISO 21929-1 Indicators and Which Ones Cover more the Sustainable Development of the United Nations GoalsGustavo Henrique Bruno Polli 0Ana Margarida Vaz Duarte Oliveira e Sá 1University of PortoUniversity of Porto The adoption of certification systems in buildings that make up the portfolio of assets of real estate companies have been growing in recent times, being one of the strategies linked to the Environmental Social Governance (ESG), where their reports are often used as a form of marketing to demonstrate their socio-environmental responsibility. The Global Real Estate Sustainability Benchmark (GRESB) platform is widely used for this context. However, when analyzing its indicators, it was identified that GRESB does not have great coverage of sustainability, when using the Sustainable Development Goals (SDGs) as a metric to identify the level of contribution to sustainability, having a focus majority for GHG emissions, energy consumption, water and waste management. On the other hand, ISO 21292-1 has a set of indicators that have better coverage of sustainability in the environmental, social and economic spheres. This analysis helps to raise the question about the use of marketing in disseminating ESG reports in the real estate sector and what is its real contribution to society through the tools adopted to measure sustainability performance. https://responsibility-sustainability.org/index.php/R-S/article/view/115Global Real Estate Sustainability BenchmarkSustainable Development GoalsISO 21292- 1Responsible Marketing |
| spellingShingle | Gustavo Henrique Bruno Polli Ana Margarida Vaz Duarte Oliveira e Sá Analysis of GRESB and ISO 21929-1 Indicators and Which Ones Cover more the Sustainable Development of the United Nations Goals Responsibility and Sustainability Global Real Estate Sustainability Benchmark Sustainable Development Goals ISO 21292- 1 Responsible Marketing |
| title | Analysis of GRESB and ISO 21929-1 Indicators and Which Ones Cover more the Sustainable Development of the United Nations Goals |
| title_full | Analysis of GRESB and ISO 21929-1 Indicators and Which Ones Cover more the Sustainable Development of the United Nations Goals |
| title_fullStr | Analysis of GRESB and ISO 21929-1 Indicators and Which Ones Cover more the Sustainable Development of the United Nations Goals |
| title_full_unstemmed | Analysis of GRESB and ISO 21929-1 Indicators and Which Ones Cover more the Sustainable Development of the United Nations Goals |
| title_short | Analysis of GRESB and ISO 21929-1 Indicators and Which Ones Cover more the Sustainable Development of the United Nations Goals |
| title_sort | analysis of gresb and iso 21929 1 indicators and which ones cover more the sustainable development of the united nations goals |
| topic | Global Real Estate Sustainability Benchmark Sustainable Development Goals ISO 21292- 1 Responsible Marketing |
| url | https://responsibility-sustainability.org/index.php/R-S/article/view/115 |
| work_keys_str_mv | AT gustavohenriquebrunopolli analysisofgresbandiso219291indicatorsandwhichonescovermorethesustainabledevelopmentoftheunitednationsgoals AT anamargaridavazduarteoliveiraesa analysisofgresbandiso219291indicatorsandwhichonescovermorethesustainabledevelopmentoftheunitednationsgoals |