APPROACHING COMPETITIVENESS AT THE LEVEL OF MULTINATIONAL COMPANIES

The competitiveness of multinational corporations is a particularly complex concept due to the fact that at present this type of company represents economic entities which continue to develop in the context of the process of internationalization and the transition to the use of global strategies. Co...

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Main Authors: DORINA NIŢĂ, CODRUȚA DURA
Format: Article
Language:English
Published: University of Petrosani 2011-01-01
Series:Annals of the University of Petrosani: Economics
Subjects:
Online Access:http://www.upet.ro/annals/economics/pdf/2011/part4/Nita-Dura.pdf
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author DORINA NIŢĂ
CODRUȚA DURA
author_facet DORINA NIŢĂ
CODRUȚA DURA
author_sort DORINA NIŢĂ
collection DOAJ
description The competitiveness of multinational corporations is a particularly complex concept due to the fact that at present this type of company represents economic entities which continue to develop in the context of the process of internationalization and the transition to the use of global strategies. Competitiveness is a competition between corporations for new positions on the markets. With regard to the competitiveness of multinational corporations, the most accurate description was given by Gilbert Abraham Frois who believed these businesses must think globally, but act locally. In the competitive global market, emphasis is laid on plus – the value given by the competitiveness of the human element, taking into account the fact that the human resource doesn’t run out, and its value doesn’t decrease over time, but on the contrary, its value increases on condition that it is rigorously managed and developed.
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spelling doaj.art-cd26c34a1b034c61bce0836903e6c0c22025-02-19T09:07:28ZengUniversity of PetrosaniAnnals of the University of Petrosani: Economics1582-59492247-86202011-01-01XI4223232APPROACHING COMPETITIVENESS AT THE LEVEL OF MULTINATIONAL COMPANIESDORINA NIŢĂCODRUȚA DURAThe competitiveness of multinational corporations is a particularly complex concept due to the fact that at present this type of company represents economic entities which continue to develop in the context of the process of internationalization and the transition to the use of global strategies. Competitiveness is a competition between corporations for new positions on the markets. With regard to the competitiveness of multinational corporations, the most accurate description was given by Gilbert Abraham Frois who believed these businesses must think globally, but act locally. In the competitive global market, emphasis is laid on plus – the value given by the competitiveness of the human element, taking into account the fact that the human resource doesn’t run out, and its value doesn’t decrease over time, but on the contrary, its value increases on condition that it is rigorously managed and developed.http://www.upet.ro/annals/economics/pdf/2011/part4/Nita-Dura.pdfeconomic efficiencycompetitivenesscompetencesmultinational companieseconomic environmenthuman resource
spellingShingle DORINA NIŢĂ
CODRUȚA DURA
APPROACHING COMPETITIVENESS AT THE LEVEL OF MULTINATIONAL COMPANIES
Annals of the University of Petrosani: Economics
economic efficiency
competitiveness
competences
multinational companies
economic environment
human resource
title APPROACHING COMPETITIVENESS AT THE LEVEL OF MULTINATIONAL COMPANIES
title_full APPROACHING COMPETITIVENESS AT THE LEVEL OF MULTINATIONAL COMPANIES
title_fullStr APPROACHING COMPETITIVENESS AT THE LEVEL OF MULTINATIONAL COMPANIES
title_full_unstemmed APPROACHING COMPETITIVENESS AT THE LEVEL OF MULTINATIONAL COMPANIES
title_short APPROACHING COMPETITIVENESS AT THE LEVEL OF MULTINATIONAL COMPANIES
title_sort approaching competitiveness at the level of multinational companies
topic economic efficiency
competitiveness
competences
multinational companies
economic environment
human resource
url http://www.upet.ro/annals/economics/pdf/2011/part4/Nita-Dura.pdf
work_keys_str_mv AT dorinanita approachingcompetitivenessatthelevelofmultinationalcompanies
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