APPROACHING COMPETITIVENESS AT THE LEVEL OF MULTINATIONAL COMPANIES

The competitiveness of multinational corporations is a particularly complex concept due to the fact that at present this type of company represents economic entities which continue to develop in the context of the process of internationalization and the transition to the use of global strategies. Co...

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Bibliographic Details
Main Authors: DORINA NIŢĂ, CODRUȚA DURA
Format: Article
Language:English
Published: University of Petrosani 2011-01-01
Series:Annals of the University of Petrosani: Economics
Subjects:
Online Access:http://www.upet.ro/annals/economics/pdf/2011/part4/Nita-Dura.pdf