Do Environmental Messages Emphasising Binding Morals Promote Conservatives’ Pro-Environmentalism? A Pre-Registered Replication
Past studies indicated that environmental messages incorporating binding morals (i.e., loyalty/betrayal, authority/subversion, purity/degradation) were effective in reducing the negative association between political conservatism and pro-environmentalism. We conceptually replicated and extended this...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
PsychOpen GOLD/ Leibniz Institute for Psychology
2023-02-01
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| Series: | Social Psychological Bulletin |
| Subjects: | |
| Online Access: | https://doi.org/10.32872/spb.8557 |
| _version_ | 1797320655616606208 |
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| author | Inkuk Kim Matthew D. Hammond Taciano L. Milfont |
| author_facet | Inkuk Kim Matthew D. Hammond Taciano L. Milfont |
| author_sort | Inkuk Kim |
| collection | DOAJ |
| description | Past studies indicated that environmental messages incorporating binding morals (i.e., loyalty/betrayal, authority/subversion, purity/degradation) were effective in reducing the negative association between political conservatism and pro-environmentalism. We conceptually replicated and extended this finding through open science practices. In a pilot study, we constructed three environmental messages incorporating each binding moral based on previous relevant studies, and confirmed their validity (96 U.S. adults, 50% women). We then investigated the independent effects of these binding moral messages on pro-environmentalism across the political spectrum (705 U.S. adults, 56.6% women). Contrasting with our expectations and previous findings, we found no evidence that these environmental messages emphasising distinct binding morals were more effective than a control environmental message in attenuating the political polarisation on conservation intentions and willingness to receive more information about environmental protection. Simply adding binding morals content in environmental messaging may not be useful in promoting conservatives’ pro-environmental engagement. We further discuss future research as well as the limitations of this research. |
| first_indexed | 2024-03-08T04:46:10Z |
| format | Article |
| id | doaj.art-cd382656dcd34306aa001396d9949fd3 |
| institution | Directory Open Access Journal |
| issn | 2569-653X |
| language | English |
| last_indexed | 2024-03-08T04:46:10Z |
| publishDate | 2023-02-01 |
| publisher | PsychOpen GOLD/ Leibniz Institute for Psychology |
| record_format | Article |
| series | Social Psychological Bulletin |
| spelling | doaj.art-cd382656dcd34306aa001396d9949fd32024-02-08T10:54:06ZengPsychOpen GOLD/ Leibniz Institute for PsychologySocial Psychological Bulletin2569-653X2023-02-011810.32872/spb.8557spb.8557Do Environmental Messages Emphasising Binding Morals Promote Conservatives’ Pro-Environmentalism? A Pre-Registered ReplicationInkuk Kim0Matthew D. Hammond1Taciano L. Milfont2School of Psychology, Victoria University of Wellington, Wellington, New ZealandSchool of Psychology, Victoria University of Wellington, Wellington, New ZealandSchool of Psychology, University of Waikato, Tauranga, New ZealandPast studies indicated that environmental messages incorporating binding morals (i.e., loyalty/betrayal, authority/subversion, purity/degradation) were effective in reducing the negative association between political conservatism and pro-environmentalism. We conceptually replicated and extended this finding through open science practices. In a pilot study, we constructed three environmental messages incorporating each binding moral based on previous relevant studies, and confirmed their validity (96 U.S. adults, 50% women). We then investigated the independent effects of these binding moral messages on pro-environmentalism across the political spectrum (705 U.S. adults, 56.6% women). Contrasting with our expectations and previous findings, we found no evidence that these environmental messages emphasising distinct binding morals were more effective than a control environmental message in attenuating the political polarisation on conservation intentions and willingness to receive more information about environmental protection. Simply adding binding morals content in environmental messaging may not be useful in promoting conservatives’ pro-environmental engagement. We further discuss future research as well as the limitations of this research.https://doi.org/10.32872/spb.8557environmental messagingbinding moralspolitical polarisationpro-environmentalism |
| spellingShingle | Inkuk Kim Matthew D. Hammond Taciano L. Milfont Do Environmental Messages Emphasising Binding Morals Promote Conservatives’ Pro-Environmentalism? A Pre-Registered Replication Social Psychological Bulletin environmental messaging binding morals political polarisation pro-environmentalism |
| title | Do Environmental Messages Emphasising Binding Morals Promote Conservatives’ Pro-Environmentalism? A Pre-Registered Replication |
| title_full | Do Environmental Messages Emphasising Binding Morals Promote Conservatives’ Pro-Environmentalism? A Pre-Registered Replication |
| title_fullStr | Do Environmental Messages Emphasising Binding Morals Promote Conservatives’ Pro-Environmentalism? A Pre-Registered Replication |
| title_full_unstemmed | Do Environmental Messages Emphasising Binding Morals Promote Conservatives’ Pro-Environmentalism? A Pre-Registered Replication |
| title_short | Do Environmental Messages Emphasising Binding Morals Promote Conservatives’ Pro-Environmentalism? A Pre-Registered Replication |
| title_sort | do environmental messages emphasising binding morals promote conservatives pro environmentalism a pre registered replication |
| topic | environmental messaging binding morals political polarisation pro-environmentalism |
| url | https://doi.org/10.32872/spb.8557 |
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