Main marketing trends in the Russian cinema market in the current realities
The article examines current marketing trends in Russian cinema and film industry, which have emerged in the 21st century in Russian cinema and international federation of film societies. The aim of the study is to define the directions of marketing strategies for enlarging the target audience and e...
Main Authors: | O. V. Zhuravleva, A. S. Lobacheva |
---|---|
Format: | Article |
Language: | English |
Published: |
Publishing House of the State University of Management
2022-11-01
|
Series: | Вестник университета |
Subjects: | |
Online Access: | https://vestnik.guu.ru/jour/article/view/3810 |
Similar Items
-
Cinema e Política: a representação do jornalismo e do marketing político no cinema brasileiro
by: Lisandro Nogueira
Published: (2007-06-01) -
Pharmaceutical Market(ing): Theory and Reality
by: Stevan Vasiljev, et al.
Published: (2010-12-01) -
CURRENT TRENDS OF DIGITAL-MARKETING IN THE CONDITIONS OF GLOBALIZATION
by: Olga Karandyuk, et al.
Published: (2021-12-01) -
BASIC TRENDS OF THE GLOBAL FINANCIAL MARKET DEVELOPMENT
by: Ivan LUCHIAN, et al.
Published: (2013-01-01) -
Trends in the market of wine
by: Maja Štrbac, et al.
Published: (2010-12-01)