Features of food industry on the Internet: A case of Lithuania
The objective of this paper is to identify and present the current situation of Lithuanian food industry sector in terms of online presence, use of e-marketing tools and internet strategy implementation, paying attention to food manufacturers, marketers, and food delivery (including fast food and re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2017-02-01
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| Series: | Przedsiębiorczość Międzynarodowa |
| Subjects: | |
| Online Access: | http:////pm.uek.krakow.pl/article/view/1243 |
| _version_ | 1818851446657908736 |
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| author | Vida Davidavičienė Jolanta Sabaitytė Sigitas Davidavičius |
| author_facet | Vida Davidavičienė Jolanta Sabaitytė Sigitas Davidavičius |
| author_sort | Vida Davidavičienė |
| collection | DOAJ |
| description | The objective of this paper is to identify and present the current situation of Lithuanian food industry sector in terms of online presence, use of e-marketing tools and internet strategy implementation, paying attention to food manufacturers, marketers, and food delivery (including fast food and restaurants). The following methods as comparative analysis of the scientific literature, secondary data analysis, data comparison and logical grouping, graphical representation of data, and descriptive statistics employed. For empirical study, it was decided to investigate online activities of the food industry sector of Lithuania using structured observation technique. Following assumptions were formed after study: companies of food industry are more oriented to Russia than to European market, and Baltic market is really important for this sector. It is necessary to investigate food industry sector activities and strategies in other regions, and to develop model of Internet strategy forming for food industry by online presence decisions. The originality of this work lies in studying some aspects of strategic and tactical decisions related to online presence of food industry companies of Lithuania. |
| first_indexed | 2024-12-19T07:05:10Z |
| format | Article |
| id | doaj.art-cd626be1261d401895e707ea70cdc78b |
| institution | Directory Open Access Journal |
| issn | 2543-537X 2543-4934 |
| language | English |
| last_indexed | 2024-12-19T07:05:10Z |
| publishDate | 2017-02-01 |
| publisher | Cracow University of Economics |
| record_format | Article |
| series | Przedsiębiorczość Międzynarodowa |
| spelling | doaj.art-cd626be1261d401895e707ea70cdc78b2022-12-21T20:31:19ZengCracow University of EconomicsPrzedsiębiorczość Międzynarodowa2543-537X2543-49342017-02-013119720910.15678/PM.2017.0301.11997Features of food industry on the Internet: A case of LithuaniaVida Davidavičienė0Jolanta Sabaitytė1Sigitas Davidavičius2Vilnius Gediminas Technical UniversityVilnius Gediminas Technical UniversityVilnius Gediminas Technical UniversityThe objective of this paper is to identify and present the current situation of Lithuanian food industry sector in terms of online presence, use of e-marketing tools and internet strategy implementation, paying attention to food manufacturers, marketers, and food delivery (including fast food and restaurants). The following methods as comparative analysis of the scientific literature, secondary data analysis, data comparison and logical grouping, graphical representation of data, and descriptive statistics employed. For empirical study, it was decided to investigate online activities of the food industry sector of Lithuania using structured observation technique. Following assumptions were formed after study: companies of food industry are more oriented to Russia than to European market, and Baltic market is really important for this sector. It is necessary to investigate food industry sector activities and strategies in other regions, and to develop model of Internet strategy forming for food industry by online presence decisions. The originality of this work lies in studying some aspects of strategic and tactical decisions related to online presence of food industry companies of Lithuania.//pm.uek.krakow.pl/article/view/1243e-commercee-marketplaceLithuaniainternet usagefood industryweb marketing |
| spellingShingle | Vida Davidavičienė Jolanta Sabaitytė Sigitas Davidavičius Features of food industry on the Internet: A case of Lithuania Przedsiębiorczość Międzynarodowa e-commerce e-marketplace Lithuania internet usage food industry web marketing |
| title | Features of food industry on the Internet: A case of Lithuania |
| title_full | Features of food industry on the Internet: A case of Lithuania |
| title_fullStr | Features of food industry on the Internet: A case of Lithuania |
| title_full_unstemmed | Features of food industry on the Internet: A case of Lithuania |
| title_short | Features of food industry on the Internet: A case of Lithuania |
| title_sort | features of food industry on the internet a case of lithuania |
| topic | e-commerce e-marketplace Lithuania internet usage food industry web marketing |
| url | http:////pm.uek.krakow.pl/article/view/1243 |
| work_keys_str_mv | AT vidadavidaviciene featuresoffoodindustryontheinternetacaseoflithuania AT jolantasabaityte featuresoffoodindustryontheinternetacaseoflithuania AT sigitasdavidavicius featuresoffoodindustryontheinternetacaseoflithuania |