STUDY REGARDING THE USE OF MULTIMEDIA TECHNOLOGIES IN TOURISM SECTOR OF SUCEAVA COUNTY

Through the study presented in this paper we wanted to point out some aspects that characterize the behavior of the administrators of tourist unities on the territory of Suceava county regarding the use of internet as an information and promotion instrument. The research objectives followed: the det...

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Main Authors: Iulian CONDRATOV, Cristian Valentin HAPENCIUC
Format: Article
Language:English
Published: Universitatii Suceava 2012-12-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
Online Access:http://revistadeturism.ro/rdt/article/view/47
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author Iulian CONDRATOV
Cristian Valentin HAPENCIUC
author_facet Iulian CONDRATOV
Cristian Valentin HAPENCIUC
author_sort Iulian CONDRATOV
collection DOAJ
description Through the study presented in this paper we wanted to point out some aspects that characterize the behavior of the administrators of tourist unities on the territory of Suceava county regarding the use of internet as an information and promotion instrument. The research objectives followed: the determination of the way in which the agents from the tourism sector regard the promotion activity; the determination of the way in which the companies from the tourism sector build their promotion strategy; the identification of the degree of the use of web environment within the promotion strategy; the determination of the degree in which the period of functionality and the setting category of the tourism structure influence the decision of using the web instruments in view of promotion; the identification of the degree in which the tourism agents are available to offer a technical support in order that an online application of tourism recommendation can be used from the inside of the tourism unity.
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spelling doaj.art-cd6c055be1134256ac36dc46a8c4dd8a2022-12-21T21:59:26ZengUniversitatii SuceavaRevista de Turism: Studii si Cercetari in Turism1844-29942012-12-01014606521STUDY REGARDING THE USE OF MULTIMEDIA TECHNOLOGIES IN TOURISM SECTOR OF SUCEAVA COUNTYIulian CONDRATOV0Cristian Valentin HAPENCIUC1Universitatea "Stefan cel Mare" SuceavaUniversitatea "Stefan cel Mare" SuceavaThrough the study presented in this paper we wanted to point out some aspects that characterize the behavior of the administrators of tourist unities on the territory of Suceava county regarding the use of internet as an information and promotion instrument. The research objectives followed: the determination of the way in which the agents from the tourism sector regard the promotion activity; the determination of the way in which the companies from the tourism sector build their promotion strategy; the identification of the degree of the use of web environment within the promotion strategy; the determination of the degree in which the period of functionality and the setting category of the tourism structure influence the decision of using the web instruments in view of promotion; the identification of the degree in which the tourism agents are available to offer a technical support in order that an online application of tourism recommendation can be used from the inside of the tourism unity.http://revistadeturism.ro/rdt/article/view/47statistics inquiryinternetpromotiontourism recommendation systemsuceava county
spellingShingle Iulian CONDRATOV
Cristian Valentin HAPENCIUC
STUDY REGARDING THE USE OF MULTIMEDIA TECHNOLOGIES IN TOURISM SECTOR OF SUCEAVA COUNTY
Revista de Turism: Studii si Cercetari in Turism
statistics inquiry
internet
promotion
tourism recommendation system
suceava county
title STUDY REGARDING THE USE OF MULTIMEDIA TECHNOLOGIES IN TOURISM SECTOR OF SUCEAVA COUNTY
title_full STUDY REGARDING THE USE OF MULTIMEDIA TECHNOLOGIES IN TOURISM SECTOR OF SUCEAVA COUNTY
title_fullStr STUDY REGARDING THE USE OF MULTIMEDIA TECHNOLOGIES IN TOURISM SECTOR OF SUCEAVA COUNTY
title_full_unstemmed STUDY REGARDING THE USE OF MULTIMEDIA TECHNOLOGIES IN TOURISM SECTOR OF SUCEAVA COUNTY
title_short STUDY REGARDING THE USE OF MULTIMEDIA TECHNOLOGIES IN TOURISM SECTOR OF SUCEAVA COUNTY
title_sort study regarding the use of multimedia technologies in tourism sector of suceava county
topic statistics inquiry
internet
promotion
tourism recommendation system
suceava county
url http://revistadeturism.ro/rdt/article/view/47
work_keys_str_mv AT iuliancondratov studyregardingtheuseofmultimediatechnologiesintourismsectorofsuceavacounty
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