MARKETING SIMULATIONS IN BUSINESS EDUCATION
Marketing simulations is an important topic in business education, as it aims to connect theory with practice and help students and marketing specialists become familiar with the marketing activities carried out in a company. This article presents the basic theoretical concepts of marketing simula...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2022-02-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2022-01/25_Catana.pdf |
| _version_ | 1827092301030096896 |
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| author | ȘTEFAN-ALEXANDRU CATANĂ SORIN-GEORGE TOMA CĂTĂLIN GRĂDINARU |
| author_facet | ȘTEFAN-ALEXANDRU CATANĂ SORIN-GEORGE TOMA CĂTĂLIN GRĂDINARU |
| author_sort | ȘTEFAN-ALEXANDRU CATANĂ |
| collection | DOAJ |
| description | Marketing simulations is an important topic in business education, as it aims to connect theory with practice
and help students and marketing specialists become familiar with the marketing activities carried out in a company.
This article presents the basic theoretical concepts of marketing simulations topic and their influence on business
education. The research methodology was based on a quantitative research method. The paper contributes to the
deepening of the theoretical framework to better understand the marketing simulations field. It also shows that
marketing simulations allow for the development of higher learning skills and knowledge compared to more traditional
assessments. The paper facilitates a better understanding of the concept of marketing simulations. |
| first_indexed | 2024-04-11T08:06:24Z |
| format | Article |
| id | doaj.art-cd7c2e3c0d6b46b48a8007db663492d7 |
| institution | Directory Open Access Journal |
| issn | 1844-7007 |
| language | English |
| last_indexed | 2025-03-20T06:10:01Z |
| publishDate | 2022-02-01 |
| publisher | Academica Brâncuşi |
| record_format | Article |
| series | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| spelling | doaj.art-cd7c2e3c0d6b46b48a8007db663492d72024-10-02T19:49:46ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie1844-70072022-02-011201205MARKETING SIMULATIONS IN BUSINESS EDUCATIONȘTEFAN-ALEXANDRU CATANĂ0SORIN-GEORGE TOMA1CĂTĂLIN GRĂDINARU2FACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIAFACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIAFACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIAMarketing simulations is an important topic in business education, as it aims to connect theory with practice and help students and marketing specialists become familiar with the marketing activities carried out in a company. This article presents the basic theoretical concepts of marketing simulations topic and their influence on business education. The research methodology was based on a quantitative research method. The paper contributes to the deepening of the theoretical framework to better understand the marketing simulations field. It also shows that marketing simulations allow for the development of higher learning skills and knowledge compared to more traditional assessments. The paper facilitates a better understanding of the concept of marketing simulations.https://www.utgjiu.ro/revista/ec/pdf/2022-01/25_Catana.pdfmarketingsimulationsmarketing simulationsbusiness educationstudentsmarketing specialists |
| spellingShingle | ȘTEFAN-ALEXANDRU CATANĂ SORIN-GEORGE TOMA CĂTĂLIN GRĂDINARU MARKETING SIMULATIONS IN BUSINESS EDUCATION Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie marketing simulations marketing simulations business education students marketing specialists |
| title | MARKETING SIMULATIONS IN BUSINESS EDUCATION |
| title_full | MARKETING SIMULATIONS IN BUSINESS EDUCATION |
| title_fullStr | MARKETING SIMULATIONS IN BUSINESS EDUCATION |
| title_full_unstemmed | MARKETING SIMULATIONS IN BUSINESS EDUCATION |
| title_short | MARKETING SIMULATIONS IN BUSINESS EDUCATION |
| title_sort | marketing simulations in business education |
| topic | marketing simulations marketing simulations business education students marketing specialists |
| url | https://www.utgjiu.ro/revista/ec/pdf/2022-01/25_Catana.pdf |
| work_keys_str_mv | AT stefanalexandrucatana marketingsimulationsinbusinesseducation AT soringeorgetoma marketingsimulationsinbusinesseducation AT catalingradinaru marketingsimulationsinbusinesseducation |