MARKETING SIMULATIONS IN BUSINESS EDUCATION
Marketing simulations is an important topic in business education, as it aims to connect theory with practice and help students and marketing specialists become familiar with the marketing activities carried out in a company. This article presents the basic theoretical concepts of marketing simula...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2022-02-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2022-01/25_Catana.pdf |