THE PROMOTION OF THE ACCOUNTING SERVICES WITHIN THE LIMITS OF PROFESSIONAL ETHICS
The marketing services involve using specific methods and techniques of marketing, adapted to the process of provision of services. Thus, the marketing services are focused on attract clients and establish preferential relations with customers and obtain their loyalty. In the case of accountants, th...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University Publishing House
2016-06-01
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| Series: | Challenges of the Knowledge Society |
| Subjects: | |
| Online Access: | http://cks.univnt.ro/uploads/cks_2016_articles/index.php?dir=05_economics%2F&download=CKS+2016_economics_art.102.pdf |
| _version_ | 1819298329507397632 |
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| author | Mihaela SUDACEVSCHI |
| author_facet | Mihaela SUDACEVSCHI |
| author_sort | Mihaela SUDACEVSCHI |
| collection | DOAJ |
| description | The marketing services involve using specific methods and techniques of marketing, adapted to the process of provision of services. Thus, the marketing services are focused on attract clients and establish preferential relations with customers and obtain their loyalty. In the case of accountants, the marketing must provide a description of the services offered by professional accountant, and the description must concords to reality. This paper aims to describe how accountants can promote their activity and, in the same time, to respect the ethical rules |
| first_indexed | 2024-12-24T05:28:10Z |
| format | Article |
| id | doaj.art-cd7d949196da4507a82d2b3eb963b5d4 |
| institution | Directory Open Access Journal |
| issn | 2068-7796 2068-7796 |
| language | English |
| last_indexed | 2024-12-24T05:28:10Z |
| publishDate | 2016-06-01 |
| publisher | Nicolae Titulescu University Publishing House |
| record_format | Article |
| series | Challenges of the Knowledge Society |
| spelling | doaj.art-cd7d949196da4507a82d2b3eb963b5d42022-12-21T17:13:15ZengNicolae Titulescu University Publishing HouseChallenges of the Knowledge Society2068-77962068-77962016-06-016-718722THE PROMOTION OF THE ACCOUNTING SERVICES WITHIN THE LIMITS OF PROFESSIONAL ETHICSMihaela SUDACEVSCHI0Associate Professor, PhD, Faculty of Economic Studies, “Nicolae Titulescu” University of Bucharest, RomaniaThe marketing services involve using specific methods and techniques of marketing, adapted to the process of provision of services. Thus, the marketing services are focused on attract clients and establish preferential relations with customers and obtain their loyalty. In the case of accountants, the marketing must provide a description of the services offered by professional accountant, and the description must concords to reality. This paper aims to describe how accountants can promote their activity and, in the same time, to respect the ethical ruleshttp://cks.univnt.ro/uploads/cks_2016_articles/index.php?dir=05_economics%2F&download=CKS+2016_economics_art.102.pdfaccounting servicesprofessional accountantpromotionmarketingprofessional ethics. |
| spellingShingle | Mihaela SUDACEVSCHI THE PROMOTION OF THE ACCOUNTING SERVICES WITHIN THE LIMITS OF PROFESSIONAL ETHICS Challenges of the Knowledge Society accounting services professional accountant promotion marketing professional ethics. |
| title | THE PROMOTION OF THE ACCOUNTING SERVICES WITHIN THE LIMITS OF PROFESSIONAL ETHICS |
| title_full | THE PROMOTION OF THE ACCOUNTING SERVICES WITHIN THE LIMITS OF PROFESSIONAL ETHICS |
| title_fullStr | THE PROMOTION OF THE ACCOUNTING SERVICES WITHIN THE LIMITS OF PROFESSIONAL ETHICS |
| title_full_unstemmed | THE PROMOTION OF THE ACCOUNTING SERVICES WITHIN THE LIMITS OF PROFESSIONAL ETHICS |
| title_short | THE PROMOTION OF THE ACCOUNTING SERVICES WITHIN THE LIMITS OF PROFESSIONAL ETHICS |
| title_sort | promotion of the accounting services within the limits of professional ethics |
| topic | accounting services professional accountant promotion marketing professional ethics. |
| url | http://cks.univnt.ro/uploads/cks_2016_articles/index.php?dir=05_economics%2F&download=CKS+2016_economics_art.102.pdf |
| work_keys_str_mv | AT mihaelasudacevschi thepromotionoftheaccountingserviceswithinthelimitsofprofessionalethics AT mihaelasudacevschi promotionoftheaccountingserviceswithinthelimitsofprofessionalethics |