Geoportals: An Internet Marketing Perspective
A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving per...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ubiquity Press
2009-05-01
|
| Series: | Data Science Journal |
| Subjects: | |
| Online Access: | http://datascience.codata.org/articles/242 |
| _version_ | 1818305176980684800 |
|---|---|
| author | P A J. van Oort M C Kuyper A K Bregt J Crompvoets |
| author_facet | P A J. van Oort M C Kuyper A K Bregt J Crompvoets |
| author_sort | P A J. van Oort |
| collection | DOAJ |
| description | A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these ideas are already applied in practice through a survey among 48 geoportals worldwide. Results show in many cases positive correlation with trends in visitor numbers. The ideas can be useful for geoportal managers developing their marketing strategy. |
| first_indexed | 2024-12-13T06:22:26Z |
| format | Article |
| id | doaj.art-cd8273ff98e14b76b5d96a819d2ee65e |
| institution | Directory Open Access Journal |
| issn | 1683-1470 |
| language | English |
| last_indexed | 2024-12-13T06:22:26Z |
| publishDate | 2009-05-01 |
| publisher | Ubiquity Press |
| record_format | Article |
| series | Data Science Journal |
| spelling | doaj.art-cd8273ff98e14b76b5d96a819d2ee65e2022-12-21T23:56:49ZengUbiquity PressData Science Journal1683-14702009-05-01816218110.2481/dsj.008-013242Geoportals: An Internet Marketing PerspectiveP A J. van Oort0M C Kuyper1A K Bregt2J Crompvoets3Wageningen University, Centre for Crop Systems Analysis, Department of Plant Sciences, P.O. Box 430, NL 6700 AK Wageningen, The NetherlandsM.C. Kuyper, Wageningen University and Research Centre, Centre for Geo-Information, P.O. Box 47, 6700 AA Wageningen, The NetherlandsA.K. Bregt, Wageningen University and Research Centre, Centre for Geo-Information, P.O. Box 47, 6700 AA Wageningen, The NetherlandsK.U.Leuven, Instituut voor de Overheid, P.O. Box 3609, BE-3000 Leuven, BelgiumA geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these ideas are already applied in practice through a survey among 48 geoportals worldwide. Results show in many cases positive correlation with trends in visitor numbers. The ideas can be useful for geoportal managers developing their marketing strategy.http://datascience.codata.org/articles/242GeoportalInternet marketingData infrastructureInformation infrastructureUsability |
| spellingShingle | P A J. van Oort M C Kuyper A K Bregt J Crompvoets Geoportals: An Internet Marketing Perspective Data Science Journal Geoportal Internet marketing Data infrastructure Information infrastructure Usability |
| title | Geoportals: An Internet Marketing Perspective |
| title_full | Geoportals: An Internet Marketing Perspective |
| title_fullStr | Geoportals: An Internet Marketing Perspective |
| title_full_unstemmed | Geoportals: An Internet Marketing Perspective |
| title_short | Geoportals: An Internet Marketing Perspective |
| title_sort | geoportals an internet marketing perspective |
| topic | Geoportal Internet marketing Data infrastructure Information infrastructure Usability |
| url | http://datascience.codata.org/articles/242 |
| work_keys_str_mv | AT pajvanoort geoportalsaninternetmarketingperspective AT mckuyper geoportalsaninternetmarketingperspective AT akbregt geoportalsaninternetmarketingperspective AT jcrompvoets geoportalsaninternetmarketingperspective |