MUNICIPAL MARKETING AS ATOOL FOR SUSTAINABLE DEVELOPMENT OF RURAL TERRITORIES
The paper addresses the problems of sustainable development of rural territories. On the basis of the analysis of the Kemerovo region rural territories development indicators, the reasons having negative impact on this process are established. The authors suggest implying local marketing as atoolfor...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2013-11-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/898 |
| _version_ | 1797781285945475072 |
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| author | A. G. Сhupryakova P. D. Kosinskiy |
| author_facet | A. G. Сhupryakova P. D. Kosinskiy |
| author_sort | A. G. Сhupryakova |
| collection | DOAJ |
| description | The paper addresses the problems of sustainable development of rural territories. On the basis of the analysis of the Kemerovo region rural territories development indicators, the reasons having negative impact on this process are established. The authors suggest implying local marketing as atoolfor increasing sustainable development of rural territories. It is concluded that in combination with other tools, municipal marketing will allow not only to overcome the negative phenomena in rural economy, but will considerably raise the involvement of population into the process of local government. |
| first_indexed | 2024-03-12T23:55:31Z |
| format | Article |
| id | doaj.art-cd88685747fc4a89bb49d05464c21ee4 |
| institution | Directory Open Access Journal |
| issn | 2078-8975 2078-8983 |
| language | English |
| last_indexed | 2024-03-12T23:55:31Z |
| publishDate | 2013-11-01 |
| publisher | Kemerovo State University |
| record_format | Article |
| series | Вестник Кемеровского государственного университета |
| spelling | doaj.art-cd88685747fc4a89bb49d05464c21ee42023-07-13T12:08:39ZengKemerovo State UniversityВестник Кемеровского государственного университета2078-89752078-89832013-11-0104-1273278897MUNICIPAL MARKETING AS ATOOL FOR SUSTAINABLE DEVELOPMENT OF RURAL TERRITORIESA. G. Сhupryakova0P. D. Kosinskiy1Kemerovo State UniversityKemerovo State UniversityThe paper addresses the problems of sustainable development of rural territories. On the basis of the analysis of the Kemerovo region rural territories development indicators, the reasons having negative impact on this process are established. The authors suggest implying local marketing as atoolfor increasing sustainable development of rural territories. It is concluded that in combination with other tools, municipal marketing will allow not only to overcome the negative phenomena in rural economy, but will considerably raise the involvement of population into the process of local government.https://vestnik.kemsu.ru/jour/article/view/898municipal marketingsustainable developmentrural territorieslocal governmentfunctions of rural settlements |
| spellingShingle | A. G. Сhupryakova P. D. Kosinskiy MUNICIPAL MARKETING AS ATOOL FOR SUSTAINABLE DEVELOPMENT OF RURAL TERRITORIES Вестник Кемеровского государственного университета municipal marketing sustainable development rural territories local government functions of rural settlements |
| title | MUNICIPAL MARKETING AS ATOOL FOR SUSTAINABLE DEVELOPMENT OF RURAL TERRITORIES |
| title_full | MUNICIPAL MARKETING AS ATOOL FOR SUSTAINABLE DEVELOPMENT OF RURAL TERRITORIES |
| title_fullStr | MUNICIPAL MARKETING AS ATOOL FOR SUSTAINABLE DEVELOPMENT OF RURAL TERRITORIES |
| title_full_unstemmed | MUNICIPAL MARKETING AS ATOOL FOR SUSTAINABLE DEVELOPMENT OF RURAL TERRITORIES |
| title_short | MUNICIPAL MARKETING AS ATOOL FOR SUSTAINABLE DEVELOPMENT OF RURAL TERRITORIES |
| title_sort | municipal marketing as atool for sustainable development of rural territories |
| topic | municipal marketing sustainable development rural territories local government functions of rural settlements |
| url | https://vestnik.kemsu.ru/jour/article/view/898 |
| work_keys_str_mv | AT agshupryakova municipalmarketingasatoolforsustainabledevelopmentofruralterritories AT pdkosinskiy municipalmarketingasatoolforsustainabledevelopmentofruralterritories |