Development and Marketing of Solar Innovations: A Case Study
This study aims to examine the process of development and marketing of CIS technology as a major innovation in solar technology through the case of Würth Solar GmbH Co. KG., which is the first company worldwide to have started mass production of CIS-solar modules. This article reports the developmen...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2010-08-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | https://www.jotmi.org/index.php/GT/article/view/547 |
| _version_ | 1797848338642501632 |
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| author | Harald Wirtz Markus Janssen |
| author_facet | Harald Wirtz Markus Janssen |
| author_sort | Harald Wirtz |
| collection | DOAJ |
| description | This study aims to examine the process of development and marketing of CIS technology as a major innovation in solar technology through the case of Würth Solar GmbH Co. KG., which is the first company worldwide to have started mass production of CIS-solar modules. This article reports the development history of the technology and analyzes its innovative content. It also describes cooperation with innovation partners as a key to success. The participating organizations and actors involved are shown and their roles in the innovation process are illustrated. Challenges and oppositions are explained and the way the company managed to overcome these difficulties is presented. |
| first_indexed | 2024-04-09T18:25:54Z |
| format | Article |
| id | doaj.art-cd950beddb344b1092a84c8a6bd47013 |
| institution | Directory Open Access Journal |
| issn | 0718-2724 |
| language | English |
| last_indexed | 2024-04-09T18:25:54Z |
| publishDate | 2010-08-01 |
| publisher | Universidad Alberto Hurtado |
| record_format | Article |
| series | Journal of Technology Management & Innovation |
| spelling | doaj.art-cd950beddb344b1092a84c8a6bd470132023-04-11T20:03:46ZengUniversidad Alberto HurtadoJournal of Technology Management & Innovation0718-27242010-08-015210.4067/S0718-27242010000200009539Development and Marketing of Solar Innovations: A Case StudyHarald Wirtz0Markus Janssen1Fraunhofer Institute for Technological Trend AnalysisAccentureThis study aims to examine the process of development and marketing of CIS technology as a major innovation in solar technology through the case of Würth Solar GmbH Co. KG., which is the first company worldwide to have started mass production of CIS-solar modules. This article reports the development history of the technology and analyzes its innovative content. It also describes cooperation with innovation partners as a key to success. The participating organizations and actors involved are shown and their roles in the innovation process are illustrated. Challenges and oppositions are explained and the way the company managed to overcome these difficulties is presented.https://www.jotmi.org/index.php/GT/article/view/547Solar InnovationsMarketing of Solar Innovations |
| spellingShingle | Harald Wirtz Markus Janssen Development and Marketing of Solar Innovations: A Case Study Journal of Technology Management & Innovation Solar Innovations Marketing of Solar Innovations |
| title | Development and Marketing of Solar Innovations: A Case Study |
| title_full | Development and Marketing of Solar Innovations: A Case Study |
| title_fullStr | Development and Marketing of Solar Innovations: A Case Study |
| title_full_unstemmed | Development and Marketing of Solar Innovations: A Case Study |
| title_short | Development and Marketing of Solar Innovations: A Case Study |
| title_sort | development and marketing of solar innovations a case study |
| topic | Solar Innovations Marketing of Solar Innovations |
| url | https://www.jotmi.org/index.php/GT/article/view/547 |
| work_keys_str_mv | AT haraldwirtz developmentandmarketingofsolarinnovationsacasestudy AT markusjanssen developmentandmarketingofsolarinnovationsacasestudy |