Customer awareness of green purchase decisions regarding green products in Nepal
This study focuses on customer awareness of green marketing and determines consumers’ purchase decisions regarding green products in Nepal. Following the notion of the theory of planned behavior, this study uses a convenience sampling method to collect data using a structured questionnaire via KOBO...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Academy of Business and Emerging Markets
2023-05-01
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| Series: | Journal of the Academy of Business and Emerging Markets |
| Subjects: | |
| Online Access: | https://doi.org/10.5281/zenodo.7947269 |
| _version_ | 1827379777203339264 |
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| author | Garima Shrestha Niranjan Devkota Krishna Dhakal Surendra Mahato Udaya Raj Paudel Sarita Agrawal |
| author_facet | Garima Shrestha Niranjan Devkota Krishna Dhakal Surendra Mahato Udaya Raj Paudel Sarita Agrawal |
| author_sort | Garima Shrestha |
| collection | DOAJ |
| description | This study focuses on customer awareness of green marketing and determines consumers’ purchase decisions regarding green products in Nepal. Following the notion of the theory of planned behavior, this study uses a convenience sampling method to collect data using a structured questionnaire via KOBO Toolbox. The results show that environmental concern, green perceived benefits, green perceived quality, green willingness to purchase, and green future estimates all significantly impact green purchase decisions. Green marketing is an emerging concept that deserves more attention. As a result, more people are urged to adopt green goods for environmental and health reasons. Therefore, these results may help policymakers develop efficient plans and tactics to encourage sustainable consumption. |
| first_indexed | 2024-03-08T13:23:00Z |
| format | Article |
| id | doaj.art-cda596d5b7fb475f9d0b5592d51f3d1f |
| institution | Directory Open Access Journal |
| issn | 2563-6960 |
| language | English |
| last_indexed | 2024-03-08T13:23:00Z |
| publishDate | 2023-05-01 |
| publisher | Academy of Business and Emerging Markets |
| record_format | Article |
| series | Journal of the Academy of Business and Emerging Markets |
| spelling | doaj.art-cda596d5b7fb475f9d0b5592d51f3d1f2024-01-17T23:10:01ZengAcademy of Business and Emerging MarketsJournal of the Academy of Business and Emerging Markets2563-69602023-05-0131274010.5281/zenodo.7947269Customer awareness of green purchase decisions regarding green products in NepalGarima Shrestha0https://orcid.org/0009-0007-3437-0201Niranjan Devkota1https://orcid.org/0000-0001-9989-0397Krishna Dhakal2https://orcid.org/0000-0002-6668-9707Surendra Mahato3https://orcid.org/0000-0002-1065-0010Udaya Raj Paudel4https://orcid.org/0000-0002-5234-5081Sarita Agrawal5https://orcid.org/0000-0003-1157-6446Quest International College, NepalKathmandu Model College, NepalQuest International College, NepalTribhuvan University, NepalQuest International College, NepalMadan Bhandari Memorial College, NepalThis study focuses on customer awareness of green marketing and determines consumers’ purchase decisions regarding green products in Nepal. Following the notion of the theory of planned behavior, this study uses a convenience sampling method to collect data using a structured questionnaire via KOBO Toolbox. The results show that environmental concern, green perceived benefits, green perceived quality, green willingness to purchase, and green future estimates all significantly impact green purchase decisions. Green marketing is an emerging concept that deserves more attention. As a result, more people are urged to adopt green goods for environmental and health reasons. Therefore, these results may help policymakers develop efficient plans and tactics to encourage sustainable consumption.https://doi.org/10.5281/zenodo.7947269customer awarenesscustomer purchasing decisiongreen product |
| spellingShingle | Garima Shrestha Niranjan Devkota Krishna Dhakal Surendra Mahato Udaya Raj Paudel Sarita Agrawal Customer awareness of green purchase decisions regarding green products in Nepal Journal of the Academy of Business and Emerging Markets customer awareness customer purchasing decision green product |
| title | Customer awareness of green purchase decisions regarding green products in Nepal |
| title_full | Customer awareness of green purchase decisions regarding green products in Nepal |
| title_fullStr | Customer awareness of green purchase decisions regarding green products in Nepal |
| title_full_unstemmed | Customer awareness of green purchase decisions regarding green products in Nepal |
| title_short | Customer awareness of green purchase decisions regarding green products in Nepal |
| title_sort | customer awareness of green purchase decisions regarding green products in nepal |
| topic | customer awareness customer purchasing decision green product |
| url | https://doi.org/10.5281/zenodo.7947269 |
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