Customer awareness of green purchase decisions regarding green products in Nepal
This study focuses on customer awareness of green marketing and determines consumers’ purchase decisions regarding green products in Nepal. Following the notion of the theory of planned behavior, this study uses a convenience sampling method to collect data using a structured questionnaire via KOBO...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Business and Emerging Markets
2023-05-01
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| Series: | Journal of the Academy of Business and Emerging Markets |
| Subjects: | |
| Online Access: | https://doi.org/10.5281/zenodo.7947269 |