The impact of the collaborative robot on competitive priorities: case study of an automotive supplier

Abstract: The literature on operations strategies has extensively addressed the notion that competitive priorities and structural decisions should be aligned to create, develop, and maintain competitive advantages. However, the speed and scale of new manufacturing technologies are modifying an organ...

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Main Authors: Marcos Vido, Gabriela Scur, Alexandre Augusto Massote, Fábio Lima
Format: Article
Language:Portuguese
Published: Universidade Federal de São Carlos 2020-12-01
Series:Gestão & Produção
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2020000400301&tlng=en
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author Marcos Vido
Gabriela Scur
Alexandre Augusto Massote
Fábio Lima
author_facet Marcos Vido
Gabriela Scur
Alexandre Augusto Massote
Fábio Lima
author_sort Marcos Vido
collection DOAJ
description Abstract: The literature on operations strategies has extensively addressed the notion that competitive priorities and structural decisions should be aligned to create, develop, and maintain competitive advantages. However, the speed and scale of new manufacturing technologies are modifying an organization’s strategies and manufacturing capabilities to address new market requirements, competition, and new entrants. Advances in robotics are poised to change the global business landscape and to support organizations in improving upon their operations strategies. Industrial robots usually help improve product quality and provide better work conditions to limit the use of resources, resulting in cost savings. One of the main trends in robotics is that of human-robot collaboration (HRC), which influences operations strategies and which can have a disruptive effect on business models and market structures. The aim of this paper is to explore and understand the relationship between the competitive priorities (quality, cost, flexibility, and delivery) of classical operations and the competitive advantage of adopting HRC for a Brazilian automotive parts supplier. The results indicate that the hybrid cell (U-shaped manufacturing cell) fully adheres to cost and dependability priorities and partially adheres to quality and flexibility priorities.
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spelling doaj.art-cdabba08ab3246f3a082278a74c420b42022-12-21T17:21:46ZporUniversidade Federal de São CarlosGestão & Produção1806-96492020-12-0127410.1590/0104-530x5358-20The impact of the collaborative robot on competitive priorities: case study of an automotive supplierMarcos VidoGabriela Scurhttps://orcid.org/0000-0003-1498-1172Alexandre Augusto MassoteFábio Limahttps://orcid.org/0000-0002-5500-3191Abstract: The literature on operations strategies has extensively addressed the notion that competitive priorities and structural decisions should be aligned to create, develop, and maintain competitive advantages. However, the speed and scale of new manufacturing technologies are modifying an organization’s strategies and manufacturing capabilities to address new market requirements, competition, and new entrants. Advances in robotics are poised to change the global business landscape and to support organizations in improving upon their operations strategies. Industrial robots usually help improve product quality and provide better work conditions to limit the use of resources, resulting in cost savings. One of the main trends in robotics is that of human-robot collaboration (HRC), which influences operations strategies and which can have a disruptive effect on business models and market structures. The aim of this paper is to explore and understand the relationship between the competitive priorities (quality, cost, flexibility, and delivery) of classical operations and the competitive advantage of adopting HRC for a Brazilian automotive parts supplier. The results indicate that the hybrid cell (U-shaped manufacturing cell) fully adheres to cost and dependability priorities and partially adheres to quality and flexibility priorities.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2020000400301&tlng=enCompetitive prioritiesCompetitive advantagesCollaborative operationCollaborative robotsIndustry 4.0
spellingShingle Marcos Vido
Gabriela Scur
Alexandre Augusto Massote
Fábio Lima
The impact of the collaborative robot on competitive priorities: case study of an automotive supplier
Gestão & Produção
Competitive priorities
Competitive advantages
Collaborative operation
Collaborative robots
Industry 4.0
title The impact of the collaborative robot on competitive priorities: case study of an automotive supplier
title_full The impact of the collaborative robot on competitive priorities: case study of an automotive supplier
title_fullStr The impact of the collaborative robot on competitive priorities: case study of an automotive supplier
title_full_unstemmed The impact of the collaborative robot on competitive priorities: case study of an automotive supplier
title_short The impact of the collaborative robot on competitive priorities: case study of an automotive supplier
title_sort impact of the collaborative robot on competitive priorities case study of an automotive supplier
topic Competitive priorities
Competitive advantages
Collaborative operation
Collaborative robots
Industry 4.0
url http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2020000400301&tlng=en
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