A survey on tourism experiences by Hungarian travellers: towards guest satisfaction

In the 21st century experiences got great significance in the every-day life and in tourism as well. Human popularity can achieve very good and happy moments e.g. by shopping (complex experience in shopping centres) by common spare time activities in the nature and in towns, also by having vacation...

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Main Author: Márton Magyar
Format: Article
Language:English
Published: University of Debrecen 2013-03-01
Series:Apstract: Applied Studies in Agribusiness and Commerce
Subjects:
Online Access:https://ojs.lib.unideb.hu/apstract/article/view/6140
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author Márton Magyar
author_facet Márton Magyar
author_sort Márton Magyar
collection DOAJ
description In the 21st century experiences got great significance in the every-day life and in tourism as well. Human popularity can achieve very good and happy moments e.g. by shopping (complex experience in shopping centres) by common spare time activities in the nature and in towns, also by having vacation at a special destination. Animation/entertainment is a sphere of hotel services that is to help the guests sparing their free time on holidays in a good atmosphere, by providing experienceful programs. Good memories of a tourism service can make guests satisfied and build a returning clientele sphere. That is why it is awaited to map the (potential) guests’ expectations and observations of services. This paper discusses Hungarian tourists’ experiences conducted in Hungary aiming to reveal the need for professional services focusing on the not-so-spread area, Animation. The experiential dimensions of every-day life and tourism was studied by an own-edited questionnaire (N = 1000) in the half-year period of 1st August 2010 – 31st January 2011. This study was extended by quality of life since summer 2011 and I am going to compare the results of these two surveys with the aim of development suggestions in order to achieve a main level of guest satisfaction and a loyal sphere of clientele.
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spelling doaj.art-cdb55f05e855453c933f156e5a22f1d12022-12-22T03:14:25ZengUniversity of DebrecenApstract: Applied Studies in Agribusiness and Commerce1789-221X1789-78742013-03-017110.19041/APSTRACT/2013/1/13A survey on tourism experiences by Hungarian travellers: towards guest satisfactionMárton Magyar0Edutus College, Tourism Department, Károly Ihrig Doctoral School of Management and Business AdministrationIn the 21st century experiences got great significance in the every-day life and in tourism as well. Human popularity can achieve very good and happy moments e.g. by shopping (complex experience in shopping centres) by common spare time activities in the nature and in towns, also by having vacation at a special destination. Animation/entertainment is a sphere of hotel services that is to help the guests sparing their free time on holidays in a good atmosphere, by providing experienceful programs. Good memories of a tourism service can make guests satisfied and build a returning clientele sphere. That is why it is awaited to map the (potential) guests’ expectations and observations of services. This paper discusses Hungarian tourists’ experiences conducted in Hungary aiming to reveal the need for professional services focusing on the not-so-spread area, Animation. The experiential dimensions of every-day life and tourism was studied by an own-edited questionnaire (N = 1000) in the half-year period of 1st August 2010 – 31st January 2011. This study was extended by quality of life since summer 2011 and I am going to compare the results of these two surveys with the aim of development suggestions in order to achieve a main level of guest satisfaction and a loyal sphere of clientele.https://ojs.lib.unideb.hu/apstract/article/view/6140tourismhotel servicesanimation / recreationexperienceguest-satisfaction
spellingShingle Márton Magyar
A survey on tourism experiences by Hungarian travellers: towards guest satisfaction
Apstract: Applied Studies in Agribusiness and Commerce
tourism
hotel services
animation / recreation
experience
guest-satisfaction
title A survey on tourism experiences by Hungarian travellers: towards guest satisfaction
title_full A survey on tourism experiences by Hungarian travellers: towards guest satisfaction
title_fullStr A survey on tourism experiences by Hungarian travellers: towards guest satisfaction
title_full_unstemmed A survey on tourism experiences by Hungarian travellers: towards guest satisfaction
title_short A survey on tourism experiences by Hungarian travellers: towards guest satisfaction
title_sort survey on tourism experiences by hungarian travellers towards guest satisfaction
topic tourism
hotel services
animation / recreation
experience
guest-satisfaction
url https://ojs.lib.unideb.hu/apstract/article/view/6140
work_keys_str_mv AT martonmagyar asurveyontourismexperiencesbyhungariantravellerstowardsguestsatisfaction
AT martonmagyar surveyontourismexperiencesbyhungariantravellerstowardsguestsatisfaction