Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey
The aim of this paper is to study bonus and rebate for exclusive dealers in GSM sector in Turkey, for which operators and handset manufacturers provide special incentives to dealers for exceeding specific sales targets. They develop a theoretical model of dealers and manufacturer behavior based on o...
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| Format: | Article |
| Language: | English |
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EconJournals
2012-09-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32072/355004?publisher=http-www-cag-edu-tr-ilhan-ozturk |