Nilai Guna (Kepuasan) Green Technology E-Toll sebagai Salah Satu Alternatif Layanan pada Konsumen Pengguna Tol dalam Kota Jakarta

Consumer satisfaction should be provided by organization. The Government service in the form of etoll green technology is an alternative service in toll road for public. This service is still new in the implementation. Therefore, it is necessary to do a study in the level of elasticity of the e-toll...

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Main Author: Enggal Sriwardiningsih
Format: Article
Language:English
Published: Bina Nusantara University 2014-05-01
Series:Binus Business Review
Subjects:
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1255
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author Enggal Sriwardiningsih
author_facet Enggal Sriwardiningsih
author_sort Enggal Sriwardiningsih
collection DOAJ
description Consumer satisfaction should be provided by organization. The Government service in the form of etoll green technology is an alternative service in toll road for public. This service is still new in the implementation. Therefore, it is necessary to do a study in the level of elasticity of the e-toll service. Consumer satisfaction from toll users becomes a measure of the success rate from this service. Consumer satisfaction from toll users who use e-toll will be achieved if they are satisfied with the e-toll product and GTO service. This study aims to test a model that explains consumer satisfaction from e-toll users. The theory underlying this study was service quality and satisfaction. The study was conducted on the toll roads in Jakarta. Unit analysis was e-toll users. Samples were taken based on convenient sampling. Structural Equation Modelling used SPSS 16.0 software and elasticity formula was used to test the hypothesis; while the implication for transport domain.
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spelling doaj.art-cde63bc3fc8c418b94f04414d829a81d2023-09-02T17:50:12ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532014-05-015132333210.21512/bbr.v5i1.12551123Nilai Guna (Kepuasan) Green Technology E-Toll sebagai Salah Satu Alternatif Layanan pada Konsumen Pengguna Tol dalam Kota JakartaEnggal Sriwardiningsih0Bina Nusantara UniversityConsumer satisfaction should be provided by organization. The Government service in the form of etoll green technology is an alternative service in toll road for public. This service is still new in the implementation. Therefore, it is necessary to do a study in the level of elasticity of the e-toll service. Consumer satisfaction from toll users becomes a measure of the success rate from this service. Consumer satisfaction from toll users who use e-toll will be achieved if they are satisfied with the e-toll product and GTO service. This study aims to test a model that explains consumer satisfaction from e-toll users. The theory underlying this study was service quality and satisfaction. The study was conducted on the toll roads in Jakarta. Unit analysis was e-toll users. Samples were taken based on convenient sampling. Structural Equation Modelling used SPSS 16.0 software and elasticity formula was used to test the hypothesis; while the implication for transport domain.https://journal.binus.ac.id/index.php/BBR/article/view/1255consumer satisfaction, green technology, e-toll service
spellingShingle Enggal Sriwardiningsih
Nilai Guna (Kepuasan) Green Technology E-Toll sebagai Salah Satu Alternatif Layanan pada Konsumen Pengguna Tol dalam Kota Jakarta
Binus Business Review
consumer satisfaction, green technology, e-toll service
title Nilai Guna (Kepuasan) Green Technology E-Toll sebagai Salah Satu Alternatif Layanan pada Konsumen Pengguna Tol dalam Kota Jakarta
title_full Nilai Guna (Kepuasan) Green Technology E-Toll sebagai Salah Satu Alternatif Layanan pada Konsumen Pengguna Tol dalam Kota Jakarta
title_fullStr Nilai Guna (Kepuasan) Green Technology E-Toll sebagai Salah Satu Alternatif Layanan pada Konsumen Pengguna Tol dalam Kota Jakarta
title_full_unstemmed Nilai Guna (Kepuasan) Green Technology E-Toll sebagai Salah Satu Alternatif Layanan pada Konsumen Pengguna Tol dalam Kota Jakarta
title_short Nilai Guna (Kepuasan) Green Technology E-Toll sebagai Salah Satu Alternatif Layanan pada Konsumen Pengguna Tol dalam Kota Jakarta
title_sort nilai guna kepuasan green technology e toll sebagai salah satu alternatif layanan pada konsumen pengguna tol dalam kota jakarta
topic consumer satisfaction, green technology, e-toll service
url https://journal.binus.ac.id/index.php/BBR/article/view/1255
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