Fantasi dan Ilusi: Interaksi Parasosial Fandom ARMY BTS di Media Sosial

This study examines ARMY BTS' parasocial interactions on social media as a result of being exposed to popular culture. Parasocial interaction refers to the relationship that develops between audiences and idolized figures through the media. This study uses a qualitative-descriptive method with...

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Main Author: Ananda Noviasyri
Format: Article
Language:English
Published: Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study Program 2022-12-01
Series:Kalijaga Journal of Communication
Subjects:
Online Access:https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/2478
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author Ananda Noviasyri
author_facet Ananda Noviasyri
author_sort Ananda Noviasyri
collection DOAJ
description This study examines ARMY BTS' parasocial interactions on social media as a result of being exposed to popular culture. Parasocial interaction refers to the relationship that develops between audiences and idolized figures through the media. This study uses a qualitative-descriptive method with the approach of Horton and Wohl's parasocial theory in a constructivist paradigm. By using in-depth interviews with three BTS ARMY informants, this study found that the presence of new media provides a more different character of parasocial interaction than the old media because fans can establish relationships with BTS as if they were conducting interpersonal communication without having to get attention. ARMY's parasocial interactions are already at the level of intense personal feeling, assuming that there is an emotional closeness between him and the character he idolizes. Apart from that, this behavior also makes ARMY always want to know the latest BTS information, establish social relations with fellow ARMYs, are willing to buy albums, merchandise or anything related to BTS, to do imitations such as following the fashion of BTS members.
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spelling doaj.art-cde741bebdcd419caf53a3811bb840b82023-10-12T10:13:57ZengUniversitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study ProgramKalijaga Journal of Communication2775-14142685-13342022-12-014217119210.14421/kjc.42.04.20221295Fantasi dan Ilusi: Interaksi Parasosial Fandom ARMY BTS di Media SosialAnanda Noviasyri0Universitas DiponegoroThis study examines ARMY BTS' parasocial interactions on social media as a result of being exposed to popular culture. Parasocial interaction refers to the relationship that develops between audiences and idolized figures through the media. This study uses a qualitative-descriptive method with the approach of Horton and Wohl's parasocial theory in a constructivist paradigm. By using in-depth interviews with three BTS ARMY informants, this study found that the presence of new media provides a more different character of parasocial interaction than the old media because fans can establish relationships with BTS as if they were conducting interpersonal communication without having to get attention. ARMY's parasocial interactions are already at the level of intense personal feeling, assuming that there is an emotional closeness between him and the character he idolizes. Apart from that, this behavior also makes ARMY always want to know the latest BTS information, establish social relations with fellow ARMYs, are willing to buy albums, merchandise or anything related to BTS, to do imitations such as following the fashion of BTS members.https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/2478popular cultureparasocial interactionbts fandom
spellingShingle Ananda Noviasyri
Fantasi dan Ilusi: Interaksi Parasosial Fandom ARMY BTS di Media Sosial
Kalijaga Journal of Communication
popular culture
parasocial interaction
bts fandom
title Fantasi dan Ilusi: Interaksi Parasosial Fandom ARMY BTS di Media Sosial
title_full Fantasi dan Ilusi: Interaksi Parasosial Fandom ARMY BTS di Media Sosial
title_fullStr Fantasi dan Ilusi: Interaksi Parasosial Fandom ARMY BTS di Media Sosial
title_full_unstemmed Fantasi dan Ilusi: Interaksi Parasosial Fandom ARMY BTS di Media Sosial
title_short Fantasi dan Ilusi: Interaksi Parasosial Fandom ARMY BTS di Media Sosial
title_sort fantasi dan ilusi interaksi parasosial fandom army bts di media sosial
topic popular culture
parasocial interaction
bts fandom
url https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/2478
work_keys_str_mv AT anandanoviasyri fantasidanilusiinteraksiparasosialfandomarmybtsdimediasosial