Um contributo do marketing sensorial para o marketing da experiência turística rural
The importance of the five human senses - sight, hearing, smell, taste and touch on the positive, unique and memorable visitor experiences marketing has been emphasized in research on tourism. Particularly, multisensory richness and vulnerability of existing local resources in rural areas, with diff...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto de Investigación Social y Turismo
2014-01-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Online Access: | http://www.redalyc.org/articulo.oa?id=88130937009 |