Variations autour de l’adoption de plateformes de vente en ligne : la réception d’un nouveau dispositif marchand par les entrepreneurs albigeois
Online sales platforms (or marketplaces) are among the most efficient market devices in today’s digital economy. In different sectors of activity (tourism, transport, culture), they have become widely used and in some cases dominant. This article seeks to analyse the determinants of their adoption b...
| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Association de Recherche en Technologies de l’Information et de la Communication
2020-11-01
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| Series: | Tic & Société |
| Subjects: | |
| Online Access: | http://journals.openedition.org/ticetsociete/5271 |