The process of internationalization and expatriation: the case of Weg S.A in China
This article aims to analyze the process of internationalization and expatriation of WEG Electrical Equipment S.A in China. The recent movement of internationalization of Brazilian companies is characterized by cases of multinationals such as WEG, which performs Foreign Direct Investments in search...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing - ESPM
2012-06-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/122 |
| _version_ | 1818453301137506304 |
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| author | Janaina Mortari Schiavini Flavia Luciane Scherer Gilnei Luiz de Moura Italo Fernando Minello |
| author_facet | Janaina Mortari Schiavini Flavia Luciane Scherer Gilnei Luiz de Moura Italo Fernando Minello |
| author_sort | Janaina Mortari Schiavini |
| collection | DOAJ |
| description | This article aims to analyze the process of internationalization and expatriation of WEG Electrical Equipment S.A in China. The recent movement of internationalization of Brazilian companies is characterized by cases of multinationals such as WEG, which performs Foreign Direct Investments in search for increasing their participation in international business and gain of competitive advantage. This study has a descriptive character and qualitative nature, using the case study as research method, in which the objects of observation were the processes of internationalization and expatriation of WEG in China. First, secondary data was used aiming to characterize the decision of entry mode in China and their process of internationalization. Later, a semi-structured interview was held, whose questions attempted to understand how the process of expatriation of employees of WEG in the Chinese mission happened. The results show the challenges faced by the company with their inclusion in the Asian market, the determining aspects of the expatriation process and its relation to theoretical models. It is expected that this work contribute to generate knowledge about the internationalization of Brazilian companies and the leading of their expatriations, since those themes demand for conclusive research for clarification of the theoretical models on the Brazilian reality. |
| first_indexed | 2024-12-14T21:36:48Z |
| format | Article |
| id | doaj.art-ce5e7f82550c4fff80fc9f352b9471d7 |
| institution | Directory Open Access Journal |
| issn | 1980-4865 |
| language | English |
| last_indexed | 2024-12-14T21:36:48Z |
| publishDate | 2012-06-01 |
| publisher | Escola Superior de Propaganda e Marketing - ESPM |
| record_format | Article |
| series | Internext: Revista Eletrônica de Negócios Internacionais |
| spelling | doaj.art-ce5e7f82550c4fff80fc9f352b9471d72022-12-21T22:46:34ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652012-06-0162224710.18568/1980-4865.6222-47119The process of internationalization and expatriation: the case of Weg S.A in ChinaJanaina Mortari Schiavini0Flavia Luciane Scherer1Gilnei Luiz de Moura2Italo Fernando Minello3UFSMUFSMUFSMUFSMThis article aims to analyze the process of internationalization and expatriation of WEG Electrical Equipment S.A in China. The recent movement of internationalization of Brazilian companies is characterized by cases of multinationals such as WEG, which performs Foreign Direct Investments in search for increasing their participation in international business and gain of competitive advantage. This study has a descriptive character and qualitative nature, using the case study as research method, in which the objects of observation were the processes of internationalization and expatriation of WEG in China. First, secondary data was used aiming to characterize the decision of entry mode in China and their process of internationalization. Later, a semi-structured interview was held, whose questions attempted to understand how the process of expatriation of employees of WEG in the Chinese mission happened. The results show the challenges faced by the company with their inclusion in the Asian market, the determining aspects of the expatriation process and its relation to theoretical models. It is expected that this work contribute to generate knowledge about the internationalization of Brazilian companies and the leading of their expatriations, since those themes demand for conclusive research for clarification of the theoretical models on the Brazilian reality.https://internext.espm.br/internext/article/view/122internacionalização. expatriação. weg. |
| spellingShingle | Janaina Mortari Schiavini Flavia Luciane Scherer Gilnei Luiz de Moura Italo Fernando Minello The process of internationalization and expatriation: the case of Weg S.A in China Internext: Revista Eletrônica de Negócios Internacionais internacionalização. expatriação. weg. |
| title | The process of internationalization and expatriation: the case of Weg S.A in China |
| title_full | The process of internationalization and expatriation: the case of Weg S.A in China |
| title_fullStr | The process of internationalization and expatriation: the case of Weg S.A in China |
| title_full_unstemmed | The process of internationalization and expatriation: the case of Weg S.A in China |
| title_short | The process of internationalization and expatriation: the case of Weg S.A in China |
| title_sort | process of internationalization and expatriation the case of weg s a in china |
| topic | internacionalização. expatriação. weg. |
| url | https://internext.espm.br/internext/article/view/122 |
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