Advancing marketing efficiency

Advancing marketing efficiency

Bibliographic Details
Main Author:	Raimar Richers
Format:	Article
Language:	English
Published:	Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 1963-10-01
Series:	RAE: Revista de Administração de Empresas
Online Access:	https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/41010

Similar Items

Managerial marketing: perspectives and viewpoints
by: Raimar Richers
Published: (1963-04-01)

Basic marketing, a managerial approach
by: Raimar Richers
Published: (1961-05-01)

A emancipação do executivo de marketing
by: Raimar Richers
Published: (1993-01-01)

Livros-textos de marketing: um confronto crítico
by: Raimar Richers
Published: (1981-04-01)

Especial. Recordando a infância do marketing brasileiro - um depoimento
by: Raimar Richers
Published: (1994-05-01)

Editorial
by: Raimar Richers
Published: (1963-10-01)

O sistema de vendagem e a remuneração dos vendedores na indústria de bens de consumo em São Paulo
by: Raimar Richers
Published: (1962-05-01)

Editorial
by: Raimar Richers
Published: (1962-01-01)

Editorial
by: Raimar Richers
Published: (1961-05-01)

Editorial
by: Raimar Richers
Published: (1961-09-01)

Objetivos como razão de ser da empresa
by: Raimar Richers
Published: (1980-07-01)

Editorial
by: Raimar Richers
Published: (1964-12-01)

Editorial
by: Raimar Richers
Published: (1965-02-01)

Estratégia, estrutura e ambiente
by: Raimar Richers
Published: (1981-10-01)

Editorial
by: Raimar Richers
Published: (1964-09-01)

O mercado como catalisador do desenvolvimento
by: Raimar Richers
Published: (1986-07-01)

Os educadores educarão os educadores
by: Raimar Richers
Published: (1971-10-01)

Pricing in big business - a case aproach
by: Raimar Richers
Published: (1962-09-01)

Desenvolvimento: um desafio social
by: Raimar Richers
Published: (1970-04-01)

O empresário e a inflação brasileira
by: Raimar Richers
Published: (1962-05-01)

Dependência: fatalidade ou falacia do desenvolvimento?
by: Raimar Richers
Published: (1973-03-01)

Objetivos como razão de ser da empresa
by: Raimar Richers
Published: (1994-01-01)

Uma bibliografia mercadológica
by: Raimar Richers
Published: (1964-12-01)

Editorial
by: Raimar Richers
Published: (1965-09-01)

Considerações pouco ortodoxas sobre a função do consumo e suas implicações para os países menos desenvolvidos
by: Raimar Richers
Published: (1971-04-01)

Developing a product strategy
by: Raimar Richers
Published: (1962-09-01)

Editorial
by: Raimar Richers
Published: (1963-01-01)

Editorial
by: Raimar Richers
Published: (1964-06-01)

Um método composto de determinação de preços
by: Raimar Richers
Published: (1962-09-01)

Asian drama, an inquiry into the poverty of nations
by: Raimar Richers
Published: (1969-10-01)

Editorial
by: Raimar Richers
Published: (1962-09-01)

Educar - para que?
by: Raimar Richers
Published: (1971-10-01)

Editorial
by: Raimar Richers
Published: (1962-05-01)

The theory of economic development
by: Raimar Richers
Published: (1961-09-01)

A emancipação do administrador mercadológico
by: Raimar Richers
Published: (1961-05-01)

Segura de vida: um mercado a conquistar
by: Raimar Richers
Published: (1975-05-01)

A mercadologia internacional como desafio e ameaça para os países em desenvolvimento
by: Raimar Richers
Published: (1974-04-01)

Determinação de zonas de vendas: um modêlo brasileiro
by: Raimar Richers
Published: (1964-12-01)

Editorial
by: Raimar Richers
Published: (1964-03-01)

O planejamento familiar e o mercado de anticoncepcionais no Brasil
by: Raimar Richers, et al.
Published: (1975-07-01)