Does the Packaging Change the Perceived Taste of Beer? Results from a Beer Experiment

Does the Packaging Change the Perceived Taste of Beer? Results from a Beer Experiment

Purpose – The purpose of this research was to verify actual consumer behavior concerning different beer packaging material and how it influences the perception of beer taste. More precisely, the main aim of the paper was to explore whether beer packaging can influence consumers’ subjectively perceiv...

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Bibliographic Details
Main Authors: Jan Zavodny Pospisil, Lucie Sara Zavodna, Matej Jiranek
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2020-01-01
Series:Tržište
Subjects:
consumer
packaging
beer
consumption
preferences
students
Online Access:https://hrcak.srce.hr/file/347318

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