Using Logarithmic Fuzzy Preference Programming To Prioritization Social Media Utilization Based On Tourists’ Perspective
The advent of Web 2.0 or social media technologies gives travelers a chance to access quickly and conveniently to a mass of travel-related information. This study investigates the importance of social media in travel process in three different phases (pre-visit, on site, post-visit) from the perspec...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2015-06-01
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| Series: | Foundations of Management |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/fman-2015-0021 |
| _version_ | 1818677717812379648 |
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| author | Balouchi Mina Khanmohammadi Ehsan |
| author_facet | Balouchi Mina Khanmohammadi Ehsan |
| author_sort | Balouchi Mina |
| collection | DOAJ |
| description | The advent of Web 2.0 or social media technologies gives travelers a chance to access quickly and conveniently to a mass of travel-related information. This study investigates the importance of social media in travel process in three different phases (pre-visit, on site, post-visit) from the perspective of Iranian travelers. It is worthwhile to know the level of influence of social media on respondents’ travel behavior. Logarithmic fuzzy preference programming methodology is used in this article to determine the importance of social media usage in each phase of travel process and its subcategories. Fuzzy analytic hierarchy process methodology, based on Chang’s Fuzzy Extent Analysis is also used for the data analysis, then the results of these two methods are presented for comparison and better understanding. The results of this study suggest that the most usage of social media is on pre-visit phase while post-visit has the least usage. This study shows that Iranian travelers use social media mainly to share experiences (post-visit phase), get help in different circumstances and gain travel advice. |
| first_indexed | 2024-12-17T09:03:49Z |
| format | Article |
| id | doaj.art-ce917ba3ebbd417b9197d1b3db5c83e7 |
| institution | Directory Open Access Journal |
| issn | 2300-5661 |
| language | English |
| last_indexed | 2024-12-17T09:03:49Z |
| publishDate | 2015-06-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Foundations of Management |
| spelling | doaj.art-ce917ba3ebbd417b9197d1b3db5c83e72022-12-21T21:55:36ZengSciendoFoundations of Management2300-56612015-06-017171810.1515/fman-2015-0021fman-2015-0021Using Logarithmic Fuzzy Preference Programming To Prioritization Social Media Utilization Based On Tourists’ PerspectiveBalouchi Mina0Khanmohammadi Ehsan1University of Tehran, Faculty of Management, Department of Business Management, IranUniversity of Tehran, Faculty of Management, Department of Industrial Management, IranThe advent of Web 2.0 or social media technologies gives travelers a chance to access quickly and conveniently to a mass of travel-related information. This study investigates the importance of social media in travel process in three different phases (pre-visit, on site, post-visit) from the perspective of Iranian travelers. It is worthwhile to know the level of influence of social media on respondents’ travel behavior. Logarithmic fuzzy preference programming methodology is used in this article to determine the importance of social media usage in each phase of travel process and its subcategories. Fuzzy analytic hierarchy process methodology, based on Chang’s Fuzzy Extent Analysis is also used for the data analysis, then the results of these two methods are presented for comparison and better understanding. The results of this study suggest that the most usage of social media is on pre-visit phase while post-visit has the least usage. This study shows that Iranian travelers use social media mainly to share experiences (post-visit phase), get help in different circumstances and gain travel advice.https://doi.org/10.1515/fman-2015-0021social medialfpptravel processuser generated contenttourism marketing |
| spellingShingle | Balouchi Mina Khanmohammadi Ehsan Using Logarithmic Fuzzy Preference Programming To Prioritization Social Media Utilization Based On Tourists’ Perspective Foundations of Management social media lfpp travel process user generated content tourism marketing |
| title | Using Logarithmic Fuzzy Preference Programming To Prioritization Social Media Utilization Based On Tourists’ Perspective |
| title_full | Using Logarithmic Fuzzy Preference Programming To Prioritization Social Media Utilization Based On Tourists’ Perspective |
| title_fullStr | Using Logarithmic Fuzzy Preference Programming To Prioritization Social Media Utilization Based On Tourists’ Perspective |
| title_full_unstemmed | Using Logarithmic Fuzzy Preference Programming To Prioritization Social Media Utilization Based On Tourists’ Perspective |
| title_short | Using Logarithmic Fuzzy Preference Programming To Prioritization Social Media Utilization Based On Tourists’ Perspective |
| title_sort | using logarithmic fuzzy preference programming to prioritization social media utilization based on tourists perspective |
| topic | social media lfpp travel process user generated content tourism marketing |
| url | https://doi.org/10.1515/fman-2015-0021 |
| work_keys_str_mv | AT balouchimina usinglogarithmicfuzzypreferenceprogrammingtoprioritizationsocialmediautilizationbasedontouristsperspective AT khanmohammadiehsan usinglogarithmicfuzzypreferenceprogrammingtoprioritizationsocialmediautilizationbasedontouristsperspective |