A Taxonomy of Secondary School Athletic Team Names and Mascots in the United States

Athletic team names are a fascinating yet understudied topic in onomastics. Inspired by the work of Nuessel (1994) and Smith (1997) and framed by the extensive toponymy approach described by Tent (2015), this study proposes a taxonomy of team names and mascots used by high schools in the United Sta...

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Main Author: Ezra J. Zeitler
Format: Article
Language:English
Published: University Library System, University of Pittsburgh 2018-10-01
Series:Names
Subjects:
Online Access:http://ans-names.pitt.edu/ans/article/view/2171
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author Ezra J. Zeitler
author_facet Ezra J. Zeitler
author_sort Ezra J. Zeitler
collection DOAJ
description Athletic team names are a fascinating yet understudied topic in onomastics. Inspired by the work of Nuessel (1994) and Smith (1997) and framed by the extensive toponymy approach described by Tent (2015), this study proposes a taxonomy of team names and mascots used by high schools in the United States. A list of 20,853 schools procured from the Clell Wade Coaches Directory catalyzed the study, and content analysis of school websites and social media accounts determined the mascots of ambiguous team names. The results include seven general categories: humans, fauna, flora, inanimate objects and phenomena, deities and spiritual beings, mythological creatures and beings, and schools not using team names. Most schools use an animal or human mascot, and prevailing themes among all names include a strong degree of convention in their selection, a high frequency of bellicosity in their character, and a small but notable observance of local distinctiveness in their presence.
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spelling doaj.art-ce96b1916aa941199927cc3e95aec78e2022-12-22T03:42:03ZengUniversity Library System, University of PittsburghNames0027-77381756-22792018-10-0166410.1080/00277738.2018.1490526A Taxonomy of Secondary School Athletic Team Names and Mascots in the United StatesEzra J. Zeitler Athletic team names are a fascinating yet understudied topic in onomastics. Inspired by the work of Nuessel (1994) and Smith (1997) and framed by the extensive toponymy approach described by Tent (2015), this study proposes a taxonomy of team names and mascots used by high schools in the United States. A list of 20,853 schools procured from the Clell Wade Coaches Directory catalyzed the study, and content analysis of school websites and social media accounts determined the mascots of ambiguous team names. The results include seven general categories: humans, fauna, flora, inanimate objects and phenomena, deities and spiritual beings, mythological creatures and beings, and schools not using team names. Most schools use an animal or human mascot, and prevailing themes among all names include a strong degree of convention in their selection, a high frequency of bellicosity in their character, and a small but notable observance of local distinctiveness in their presence. http://ans-names.pitt.edu/ans/article/view/2171signed languageinterpretingtranslationname signsanthroponymstoponyms
spellingShingle Ezra J. Zeitler
A Taxonomy of Secondary School Athletic Team Names and Mascots in the United States
Names
signed language
interpreting
translation
name signs
anthroponyms
toponyms
title A Taxonomy of Secondary School Athletic Team Names and Mascots in the United States
title_full A Taxonomy of Secondary School Athletic Team Names and Mascots in the United States
title_fullStr A Taxonomy of Secondary School Athletic Team Names and Mascots in the United States
title_full_unstemmed A Taxonomy of Secondary School Athletic Team Names and Mascots in the United States
title_short A Taxonomy of Secondary School Athletic Team Names and Mascots in the United States
title_sort taxonomy of secondary school athletic team names and mascots in the united states
topic signed language
interpreting
translation
name signs
anthroponyms
toponyms
url http://ans-names.pitt.edu/ans/article/view/2171
work_keys_str_mv AT ezrajzeitler ataxonomyofsecondaryschoolathleticteamnamesandmascotsintheunitedstates
AT ezrajzeitler taxonomyofsecondaryschoolathleticteamnamesandmascotsintheunitedstates