Hungary evening press: Az Est’s special role
The article is devoted to the flagship of the evening Hungarian press - the newspaper Az Est . The publication is considered in the context of the situation in the press in the first third of the twentieth century. The article provides a comprehensive analysis of the innovations applied by the publi...
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2020-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/viewFile/24300/18459 |
| _version_ | 1818556220311601152 |
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| author | Tatiana Yu. Pynina |
| author_facet | Tatiana Yu. Pynina |
| author_sort | Tatiana Yu. Pynina |
| collection | DOAJ |
| description | The article is devoted to the flagship of the evening Hungarian press - the newspaper Az Est . The publication is considered in the context of the situation in the press in the first third of the twentieth century. The article provides a comprehensive analysis of the innovations applied by the publishers of Az Est . Attention was drawn to the placement of serious news information along with the publication of sensations, a special layout, including, in particular, large headlines, one-column articles and a large amount of illustrative material addressed by artists, the rejection of templates familiar to other Hungarian publications of that time. It is noted that the political diary, as the newspaper described itself, lacked a political position and attachment to any political party. The circulation of the newspaper significantly exceeded the circulation of other publications and in some years reached almost half a million copies. The first major Hungarian press tycoon Andor Miklos is featured as the founder, owner and editor-inchief of the newspaper. The formation of his media empire was fully facilitated by the success of Az Est , a newspaper that was initially considered by its creator as a business project that created a competitive situation in the Hungarian newspaper business and, subsequently, in the publishing business. It also analyzes the PR and advertising campaigns that preceded the launch of the newspaper and aroused public interest. The novelty of this article is that there is no research by the Az Est newspaper in the domestic scientific literature, as well as any materials in Russian related to the Hungarian evening press. |
| first_indexed | 2024-12-13T23:44:34Z |
| format | Article |
| id | doaj.art-cea5c404fc1a4ecb918775193188e379 |
| institution | Directory Open Access Journal |
| issn | 2312-9220 2312-9247 |
| language | English |
| last_indexed | 2024-12-13T23:44:34Z |
| publishDate | 2020-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Studies in Literature and Journalism |
| spelling | doaj.art-cea5c404fc1a4ecb918775193188e3792022-12-21T23:27:04ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472020-12-0125231532310.22363/2312-9220-2020-25-2-315-32319136Hungary evening press: Az Est’s special roleTatiana Yu. Pynina0Peoples’ Friendship University of Russia (RUDN University)The article is devoted to the flagship of the evening Hungarian press - the newspaper Az Est . The publication is considered in the context of the situation in the press in the first third of the twentieth century. The article provides a comprehensive analysis of the innovations applied by the publishers of Az Est . Attention was drawn to the placement of serious news information along with the publication of sensations, a special layout, including, in particular, large headlines, one-column articles and a large amount of illustrative material addressed by artists, the rejection of templates familiar to other Hungarian publications of that time. It is noted that the political diary, as the newspaper described itself, lacked a political position and attachment to any political party. The circulation of the newspaper significantly exceeded the circulation of other publications and in some years reached almost half a million copies. The first major Hungarian press tycoon Andor Miklos is featured as the founder, owner and editor-inchief of the newspaper. The formation of his media empire was fully facilitated by the success of Az Est , a newspaper that was initially considered by its creator as a business project that created a competitive situation in the Hungarian newspaper business and, subsequently, in the publishing business. It also analyzes the PR and advertising campaigns that preceded the launch of the newspaper and aroused public interest. The novelty of this article is that there is no research by the Az Est newspaper in the domestic scientific literature, as well as any materials in Russian related to the Hungarian evening press.http://journals.rudn.ru/literary-criticism/article/viewFile/24300/18459az esthungarian pressevening newspapertabloidaz estandor miklosmedia business |
| spellingShingle | Tatiana Yu. Pynina Hungary evening press: Az Est’s special role RUDN Journal of Studies in Literature and Journalism az est hungarian press evening newspaper tabloid az est andor miklos media business |
| title | Hungary evening press: Az Est’s special role |
| title_full | Hungary evening press: Az Est’s special role |
| title_fullStr | Hungary evening press: Az Est’s special role |
| title_full_unstemmed | Hungary evening press: Az Est’s special role |
| title_short | Hungary evening press: Az Est’s special role |
| title_sort | hungary evening press az est s special role |
| topic | az est hungarian press evening newspaper tabloid az est andor miklos media business |
| url | http://journals.rudn.ru/literary-criticism/article/viewFile/24300/18459 |
| work_keys_str_mv | AT tatianayupynina hungaryeveningpressazestsspecialrole |