Evaluating Perceived Service Quality, Perceived Playfulness, and Gratification towards User’s Attitude of Mobile Instant Messaging Application
The research aimed to understand the behavior and adoption of mobile instant messaging (MIM) usage. By applying perceived service quality towards perceived playfulness and gratification model, the research investigated the factors related to MIM usage. Two most popular MIM applications used in Semar...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2021-08-01
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| Series: | Journal the Winners |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/7089 |
| _version_ | 1828145564302180352 |
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| author | Prima Ayundyayasti Arum Febriyanti Ciptaningtias |
| author_facet | Prima Ayundyayasti Arum Febriyanti Ciptaningtias |
| author_sort | Prima Ayundyayasti |
| collection | DOAJ |
| description | The research aimed to understand the behavior and adoption of mobile instant messaging (MIM) usage. By applying perceived service quality towards perceived playfulness and gratification model, the research investigated the factors related to MIM usage. Two most popular MIM applications used in Semarang, Indonesia, namely WhatsApp and LINE were targeted. After testing and validating the reliability and validity, questionnaires were distributed to university students and employees in Semarang, Indonesia whom already used MIM applications. The measurement of the constructs in the proposed model was confirmed with confirmatory factor analysis (CFA) to test the consistency of question items within each construct. The outcomes of the questionnaire were tested through structural equation modeling (SEM) to test whether the proposed constructs are confirmed to the designated model. Path coefficient and fit indices of the proposed conceptual model were also used to measure the possible relations between variables. The results show positive influences of perceived service quality, perceived playfulness, and gratification towards user’s attitude. |
| first_indexed | 2024-04-11T20:34:39Z |
| format | Article |
| id | doaj.art-ceaba63e26e944409badb8b861333d54 |
| institution | Directory Open Access Journal |
| issn | 1412-1212 2541-2388 |
| language | English |
| last_indexed | 2024-04-11T20:34:39Z |
| publishDate | 2021-08-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Journal the Winners |
| spelling | doaj.art-ceaba63e26e944409badb8b861333d542022-12-22T04:04:25ZengBina Nusantara UniversityJournal the Winners1412-12122541-23882021-08-01231192410.21512/tw.v23i1.70896163Evaluating Perceived Service Quality, Perceived Playfulness, and Gratification towards User’s Attitude of Mobile Instant Messaging ApplicationPrima Ayundyayasti0Arum Febriyanti Ciptaningtias1Politeknik Negeri SemarangPoliteknik Negeri SemarangThe research aimed to understand the behavior and adoption of mobile instant messaging (MIM) usage. By applying perceived service quality towards perceived playfulness and gratification model, the research investigated the factors related to MIM usage. Two most popular MIM applications used in Semarang, Indonesia, namely WhatsApp and LINE were targeted. After testing and validating the reliability and validity, questionnaires were distributed to university students and employees in Semarang, Indonesia whom already used MIM applications. The measurement of the constructs in the proposed model was confirmed with confirmatory factor analysis (CFA) to test the consistency of question items within each construct. The outcomes of the questionnaire were tested through structural equation modeling (SEM) to test whether the proposed constructs are confirmed to the designated model. Path coefficient and fit indices of the proposed conceptual model were also used to measure the possible relations between variables. The results show positive influences of perceived service quality, perceived playfulness, and gratification towards user’s attitude.https://journal.binus.ac.id/index.php/winners/article/view/7089gratification modelmobile instant messagingperceived playfulnessperceived service quality |
| spellingShingle | Prima Ayundyayasti Arum Febriyanti Ciptaningtias Evaluating Perceived Service Quality, Perceived Playfulness, and Gratification towards User’s Attitude of Mobile Instant Messaging Application Journal the Winners gratification model mobile instant messaging perceived playfulness perceived service quality |
| title | Evaluating Perceived Service Quality, Perceived Playfulness, and Gratification towards User’s Attitude of Mobile Instant Messaging Application |
| title_full | Evaluating Perceived Service Quality, Perceived Playfulness, and Gratification towards User’s Attitude of Mobile Instant Messaging Application |
| title_fullStr | Evaluating Perceived Service Quality, Perceived Playfulness, and Gratification towards User’s Attitude of Mobile Instant Messaging Application |
| title_full_unstemmed | Evaluating Perceived Service Quality, Perceived Playfulness, and Gratification towards User’s Attitude of Mobile Instant Messaging Application |
| title_short | Evaluating Perceived Service Quality, Perceived Playfulness, and Gratification towards User’s Attitude of Mobile Instant Messaging Application |
| title_sort | evaluating perceived service quality perceived playfulness and gratification towards user s attitude of mobile instant messaging application |
| topic | gratification model mobile instant messaging perceived playfulness perceived service quality |
| url | https://journal.binus.ac.id/index.php/winners/article/view/7089 |
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