Visualizing Uncertainty for Non-Expert End Users: The Challenge of the Deterministic Construal Error

There is a growing body of evidence that numerical uncertainty expressions can be used by non-experts to improve decision quality. Moreover, there is some evidence that similar advantages extend to graphic expressions of uncertainty. However, visualizing uncertainty introduces challenges as well. He...

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Main Authors: Susan Joslyn, Sonia Savelli
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-01-01
Series:Frontiers in Computer Science
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomp.2020.590232/full
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author Susan Joslyn
Sonia Savelli
author_facet Susan Joslyn
Sonia Savelli
author_sort Susan Joslyn
collection DOAJ
description There is a growing body of evidence that numerical uncertainty expressions can be used by non-experts to improve decision quality. Moreover, there is some evidence that similar advantages extend to graphic expressions of uncertainty. However, visualizing uncertainty introduces challenges as well. Here, we discuss key misunderstandings that may arise from uncertainty visualizations, in particular the evidence that users sometimes fail to realize that the graphic depicts uncertainty. Instead they have a tendency to interpret the image as representing some deterministic quantity. We refer to this as the deterministic construal error. Although there is now growing evidence for the deterministic construal error, few studies are designed to detect it directly because they inform participants upfront that the visualization expresses uncertainty. In a natural setting such cues would be absent, perhaps making the deterministic assumption more likely. Here we discuss the psychological roots of this key but underappreciated misunderstanding as well as possible solutions. This is a critical question because it is now clear that members of the public understand that predictions involve uncertainty and have greater trust when uncertainty is included. Moreover, they can understand and use uncertainty predictions to tailor decisions to their own risk tolerance, as long as they are carefully expressed, taking into account the cognitive processes involved.
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spelling doaj.art-cebd478f05b948179153ebeecab55cf72022-12-22T04:17:18ZengFrontiers Media S.A.Frontiers in Computer Science2624-98982021-01-01210.3389/fcomp.2020.590232590232Visualizing Uncertainty for Non-Expert End Users: The Challenge of the Deterministic Construal ErrorSusan Joslyn0Sonia Savelli1Department of Psychology, University of Washington, Seattle, WA, United StatesHuman Centered Design and Engineering, University of Washington, Seattle, WA, United StatesThere is a growing body of evidence that numerical uncertainty expressions can be used by non-experts to improve decision quality. Moreover, there is some evidence that similar advantages extend to graphic expressions of uncertainty. However, visualizing uncertainty introduces challenges as well. Here, we discuss key misunderstandings that may arise from uncertainty visualizations, in particular the evidence that users sometimes fail to realize that the graphic depicts uncertainty. Instead they have a tendency to interpret the image as representing some deterministic quantity. We refer to this as the deterministic construal error. Although there is now growing evidence for the deterministic construal error, few studies are designed to detect it directly because they inform participants upfront that the visualization expresses uncertainty. In a natural setting such cues would be absent, perhaps making the deterministic assumption more likely. Here we discuss the psychological roots of this key but underappreciated misunderstanding as well as possible solutions. This is a critical question because it is now clear that members of the public understand that predictions involve uncertainty and have greater trust when uncertainty is included. Moreover, they can understand and use uncertainty predictions to tailor decisions to their own risk tolerance, as long as they are carefully expressed, taking into account the cognitive processes involved.https://www.frontiersin.org/articles/10.3389/fcomp.2020.590232/fullvisualizationsuncertaintydecision makingrisk perceptionjudgmentexperimental psychology
spellingShingle Susan Joslyn
Sonia Savelli
Visualizing Uncertainty for Non-Expert End Users: The Challenge of the Deterministic Construal Error
Frontiers in Computer Science
visualizations
uncertainty
decision making
risk perception
judgment
experimental psychology
title Visualizing Uncertainty for Non-Expert End Users: The Challenge of the Deterministic Construal Error
title_full Visualizing Uncertainty for Non-Expert End Users: The Challenge of the Deterministic Construal Error
title_fullStr Visualizing Uncertainty for Non-Expert End Users: The Challenge of the Deterministic Construal Error
title_full_unstemmed Visualizing Uncertainty for Non-Expert End Users: The Challenge of the Deterministic Construal Error
title_short Visualizing Uncertainty for Non-Expert End Users: The Challenge of the Deterministic Construal Error
title_sort visualizing uncertainty for non expert end users the challenge of the deterministic construal error
topic visualizations
uncertainty
decision making
risk perception
judgment
experimental psychology
url https://www.frontiersin.org/articles/10.3389/fcomp.2020.590232/full
work_keys_str_mv AT susanjoslyn visualizinguncertaintyfornonexpertendusersthechallengeofthedeterministicconstrualerror
AT soniasavelli visualizinguncertaintyfornonexpertendusersthechallengeofthedeterministicconstrualerror