Institutional discourses and ascribed disability identities

In the present study we asked: how do institutional discourses, as represented in mass media such as newspapers, confer identities upon a traditionally marginalised collective such as those with a disability? To answer our question, we examined Indian newspaper discourse from 2001 to 2010, the time...

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Main Authors: Mukta Kulkarni, K.V. Gopakumar, Devi Vijay
Format: Article
Language:English
Published: Elsevier 2017-09-01
Series:IIMB Management Review
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S0970389617303658
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author Mukta Kulkarni
K.V. Gopakumar
Devi Vijay
author_facet Mukta Kulkarni
K.V. Gopakumar
Devi Vijay
author_sort Mukta Kulkarni
collection DOAJ
description In the present study we asked: how do institutional discourses, as represented in mass media such as newspapers, confer identities upon a traditionally marginalised collective such as those with a disability? To answer our question, we examined Indian newspaper discourse from 2001 to 2010, the time period between two census counts. We observed that disability identities—that of a welfare recipient, a collective with human rights, a collective that is vulnerable, and that engages in miscreancy—were ascribed through selective highlighting of certain aspects of the collective, thereby socially positioning the collective, and through the associated signalling of institutional subject positions. Present observations indicate that identities of a collective can be governed by institutional discourse, that those “labelled” can themselves reinforce institutionally ascribed identities, and that as institutional discourses confer identities onto the marginalised, they simultaneously also signal who the relatively more powerful institutional actors are.
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spelling doaj.art-ced5874069f54d2b8415f607f110050f2022-12-21T17:56:50ZengElsevierIIMB Management Review0970-38962017-09-0129316016910.1016/j.iimb.2017.07.002Institutional discourses and ascribed disability identitiesMukta Kulkarni0K.V. Gopakumar1Devi Vijay2Mphasis Chair for Digital Accessibility and Inclusion, Organisational Behaviour & Human Resources Management Area, Indian Institute of Management Bangalore, Bannerghatta Road, Bangalore, Karnataka, IndiaOrganisational Behaviour Area, Indian Institute of Management Ahmedabad, Ahmedabad, Gujarat, IndiaOrganisational Behaviour Area, Indian Institute of Management Calcutta, Diamond Harbour Road, Joka, Kolkata, West Bengal, IndiaIn the present study we asked: how do institutional discourses, as represented in mass media such as newspapers, confer identities upon a traditionally marginalised collective such as those with a disability? To answer our question, we examined Indian newspaper discourse from 2001 to 2010, the time period between two census counts. We observed that disability identities—that of a welfare recipient, a collective with human rights, a collective that is vulnerable, and that engages in miscreancy—were ascribed through selective highlighting of certain aspects of the collective, thereby socially positioning the collective, and through the associated signalling of institutional subject positions. Present observations indicate that identities of a collective can be governed by institutional discourse, that those “labelled” can themselves reinforce institutionally ascribed identities, and that as institutional discourses confer identities onto the marginalised, they simultaneously also signal who the relatively more powerful institutional actors are.http://www.sciencedirect.com/science/article/pii/S0970389617303658DiscourseAscribed identityDisabilityIndia
spellingShingle Mukta Kulkarni
K.V. Gopakumar
Devi Vijay
Institutional discourses and ascribed disability identities
IIMB Management Review
Discourse
Ascribed identity
Disability
India
title Institutional discourses and ascribed disability identities
title_full Institutional discourses and ascribed disability identities
title_fullStr Institutional discourses and ascribed disability identities
title_full_unstemmed Institutional discourses and ascribed disability identities
title_short Institutional discourses and ascribed disability identities
title_sort institutional discourses and ascribed disability identities
topic Discourse
Ascribed identity
Disability
India
url http://www.sciencedirect.com/science/article/pii/S0970389617303658
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